Marketing Operations, AI Automation Coordinator
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Job Description
Marketing automation coordinator building AI workflows, dashboards, and campaign operations. Supporting Better’s AI-native home finance platform and Mortgage Advisor marketing.
Responsibilities:
- Design and maintain automated workflows across the marketing technology stack
- Build and manage Zapier or n8n automations to connect marketing tools and reduce manual handoffs
- Set up and manage automated design production in Canva
- Support project and workflow tracking in Smartsheet
- Use GitHub, Claude Cowork, Supabase, and Vercel to support internal marketing tools and dashboards
- Apply ChatGPT, Codex, and other AI tools to streamline content production, quality assurance, and reporting
- Monitor and report on campaign and website performance using Google Analytics
- Produce social graphics, email campaigns, presentations, flyers, advisor launch materials, recruiting one-pagers, newsletters, and partner marketing materials
- Prepare content for social media scheduling, including captions, links, campaign organization, and scheduled-asset tracking
- Prepare weekly advisor and division email campaigns and export reports
- Maintain the marketing asset library, version control, archiving, and approval tracking
- Prepare marketing adoption reports, usage trackers, dashboards, milestone reports, and divisional activity summaries
- Support Mortgage Advisor onboarding with launch announcements, bios, onboarding materials, headshot folders, and content calendars
- Maintain recruiting assets, proof libraries, case studies, recruiting packets, and advisor growth materials
- Organize advisor wins, testimonials, and recognition submissions into reusable templates and proof libraries
- Perform QA reviews covering spelling, formatting, hyperlinks, branding, disclaimers, dates, names, NMLS fields, and template accuracy
Requirements:
- 2+ years of experience in marketing operations, technology, or a related field
- Demonstrated hands-on automation and AI skills
- Hands-on experience building and running automations, ideally with Airtable, Zapier or n8n, and Canva automation
- Comfort working across GitHub, Supabase, Vercel, Claude Cowork, ChatGPT, and Codex to build or maintain lightweight internal tools and dashboards
- Experience with Smartsheet and Google Analytics
- Strong English reading and writing comprehension
- Exceptional attention to detail and organizational skills
- Experience with Canva, PowerPoint, Google Drive, or SharePoint
- Solid understanding of workflow automation, SEO/AEO/GEO concepts, and marketing operations
- Ability to follow SOPs, manage repetitive work accurately, and communicate clearly
- Comfortable collaborating with U.S.-based teams
- Preferred: experience supporting a marketing team in a scaling or fast-changing environment
- Preferred: experience with social media scheduling platforms and email marketing tools
- Preferred: experience using CRM platforms and reporting dashboards, including webinar or event workflow tools
- Preferred: experience in mortgage, financial services, real estate, or another regulated industry
- Preferred: basic video editing or subtitle formatting experience
Benefits:
- Equal opportunity and inclusive, diverse work environment
- Reasonable accommodation for applicants with physical or mental disabilities
- Human oversight of AI-assisted hiring decisions
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