Marketing Operations Lead – Marketing Systems, Automation & Analytics
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Job Description
Lead Marketing Operations integrating technology-driven systems for a tech-driven company. Responsible for optimizing marketing technology and cross-functional collaboration to ensure data-driven decision-making.
Responsibilities:
- Design, integrate, and optimize marketing technology systems (CRM, automation, analytics).
- Build scalable workflows and connections between marketing, sales, and product teams.
- Identify and implement process automation opportunities.
- Develop real-time performance dashboards (Power BI or similar).
- Translate analytics into actionable insights for leadership and marketing strategy.
- Partner with Marketing, Sales, IT, and Product to align data and process flows.
- Create training materials and operational guides to enhance system adoption.
Requirements:
- 5+ years of experience in Marketing Operations, Growth Marketing, or RevOps within a tech-driven company.
- Strong knowledge of CRM systems (HubSpot, Salesforce, Zoho) and analytics tools (Power BI, SQL/MySQL).
- Experience developing automation scripts, bots, or process integrations.
- Familiarity with agile methodologies and marketing performance frameworks.
- Excellent communication, analytical thinking, and problem-solving abilities.
Benefits:
- Competitive salary + performance bonuses
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