Senior Marketing Operations Manager
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Job Description
Senior Marketing Operations Manager scaling marketing infrastructure for CloudBolt’s cloud-management SaaS platform. Optimizing HubSpot, attribution, integrations, reporting, and campaign operations to drive pipeline.
Responsibilities:
- Own and optimize the marketing technology stack
- Administer HubSpot, define funnel stages/MQL/SQL, establish naming conventions, segments, and lead scoring, and maintain dashboards
- Build and optimize marketing forms, landing-page integrations, tracking parameters, and campaign infrastructures
- Partner with Marketing and Revenue Operations to ensure campaigns are tracked and optimized
- Own campaign tracking and attribution standards, including UTMs, campaign naming, source tracking, and multi-touch attribution
- Connect and manage advertising platforms and marketing tools, including LinkedIn and Google, with later expansion to Meta and Reddit
- Evaluate or implement attribution solutions such as HockeyStack and ensure accurate data labeling
- Develop dashboards and reporting for campaign performance, funnel conversion, pipeline, and marketing-sourced revenue
- Stand up and maintain enrichment, intent/qualification, audience sync, and tag-management integrations
- Build audiences and segments, push them to advertising platforms, QA pixels/tags, and ensure timing/versioning across channels
- Partner with Web development on WordPress tag/snippet deployment and website analytics and conversion tracking
- Drive initiatives to completion and coordinate timely execution across stakeholders
- Manage the integration backlog and acceptance criteria when engineering support is needed
- Potentially take on automated outbound systems, email lifecycle/nurtures, and SDR/BDR operations
Requirements:
- Bachelor's degree in Marketing, Business, Communications, Analytics, or related field, or equivalent experience
- 7+ years of experience in Marketing Operations, Revenue Operations, Demand Generation Operations, or a related role
- Comfortable orchestrating vendors and contractors while keeping the team on track
- Experience supporting B2B SaaS marketing organizations
- Hands-on experience with Hubspot and ad/CRM systems
- Strong understanding of lead management, marketing funnels, attribution models, and pipeline reporting
- Ability to get buy in and collaborate across a flat organization
- Advanced Excel, reporting, and data analysis skills
- Experience working in cloud computing, cloud management, Kubernetes, or enterprise software industries
- Experience supporting ABM and enterprise sales motions
- Familiarity with remote-first, global organizations
- Knowledge of cloud technologies including AWS, Azure, GCP, Kubernetes, and cloud governance concepts
Benefits:
- Medical/Dental/Vision coverage
- 401k with Company Match
- Health & Dependent Care FSA
- Unlimited PTO
- 11 Company Holidays
- Volunteer/Community Engagement Day
- Tuition Reimbursement
- Paid Parental Leave
- Equity Grants
- Home internet Reimbursement
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