Marketing Operations Manager
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Job Description
Marketing Operations Manager at G2 owning funnel insights and driving data-backed investment decisions across marketing and sales. Collaborating with multiple teams to improve forecasting and performance metrics.
Responsibilities:
- Own KPI reporting and insights to identify and recommend opportunities to drive funnel conversion and SLA performance
- Iterate with key stakeholders to build, improve, and maintain dashboards that accurately show performance to core KPIs
- Regular analysis of Marketing funnel data broken down by Region, Territory, Campaign, Channel, to help the Marketing team with key decisions on spend and types of campaigns that will drive the most value
- Own models for cost per metrics and provide recommendations for channel spend allocation
- Own both program level and aggregate forecasting models
- Partner with marketing teams to plan quarters ahead on campaigns and outcomes to provide visibility into coverage to plan
- Run planning cycles that break pipeline targets down to the MQA Volume, Channel, Campaign view for each segment/region
- Fulfill ad-hoc reporting requests for the global marketing organization and identify opportunities for improved reporting
- Own projects and deep analysis for questioning the status quo and provide recommendations based on insights
Requirements:
- 5+ years of experience working in marketing operations at a B2B SaaS company
- 3+ years of experience B2B Marketing, Data Analysis, and Insights presentation building and delivery to stakeholders
- Experience working within data visualisation, CRM, and other business intelligence tools (e.g. Looker, Salesforce)
- Advanced abilities in Microsoft Excel and/or G-Sheets (V-lookups, pivot tables, complex formula statements)
- Proficient with SQL and have the ability to identify and fix code in collaboration with data analytics teammates
- Proactive self-starter and ability to work independently in a dynamic environment
- Strong communication and organizational skills and experience presenting to senior leadership teams
- Impeccable attention to detail in analytics and documentation, leaving no uncertainty to key stakeholders when reviewing the teams work.
- Experience with Sales & Marketing tools such as Salesforce and Marketo and understand how the data flows between
- Experience in other areas of marketing/operations
Benefits:
- Flexible work
- Ample parental leave
- Unlimited PTO
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