Marketing Operations
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Job Description
Marketing Operations leader at Compliancy Group optimizing HubSpot marketing and revenue operations infrastructure. Driving operational excellence and reporting, focusing on scalable solutions and metrics for growth.
Responsibilities:
- Own and optimize HubSpot Marketing & RevOps infrastructure across forms, workflows, lifecycle stages, lead routing, and integrations—ensuring data integrity, clean handoffs to BDRs, and a scalable foundation for growth.
- Design, manage, and continuously improve digital execution including marketing forms, landing pages, attribution setup, and campaign tracking to ensure all inbound and outbound motions are measurable and conversion-optimized.
- Build and maintain core funnel and BDR reporting (MQL → SQL → pipeline → revenue), partnering closely with Sales and BDR leadership to surface insights on lead quality, follow-up speed, conversion rates, and meeting outcomes.
- Diagnose and streamline existing funnel workflows by auditing lead scoring, lifecycle logic, automation rules, and edge cases—reducing leakage, eliminating manual workarounds, and increasing confidence in reporting for leadership and the board.
- Serve as an operational problem-solver, proactively identifying gaps or inefficiencies and recommending practical solutions as new go-to-market initiatives, segments, or campaigns are introduced.
Requirements:
- Deep hands-on experience with HubSpot (Marketing Hub + Sales Hub) in a B2B SaaS environment
- Experience with ZoomInfo and ChiliPiper are a plus
- Strong understanding of demand gen funnels, BDR motions, and revenue attribution
- Comfortable operating independently in a fractional capacity and collaborating cross-functionally
Benefits:
- Health insurance
- 401(k) retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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