Marketing Specialist
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Job Description
Marketing Specialist creating LinkedIn content, brochures, and email campaigns for a service-based business. Targeting logistics and transportation decision-makers through polished B2B marketing assets.
Responsibilities:
- Create professional marketing materials, including brochures, presentations, service sheets, and other promotional assets
- Design polished visual content for a professional U.S. business audience
- Create engaging and relevant LinkedIn content
- Develop LinkedIn content targeted at logistics managers, shipping managers, transportation managers, operations leaders, and transportation and logistics executives
- Support the development and execution of marketing campaigns
- Create and manage email marketing campaigns and follow-up communications
- Use Zoho or a comparable CRM/email marketing platform to manage mass email campaigns
- Assist with audience targeting, campaign messaging, and follow-up communications
- Translate marketing briefs and business requirements into clear, professional visual concepts
- Ensure marketing materials are accurate, professional, and aligned with the company’s brand and services
- Work independently and manage multiple marketing projects simultaneously
- Learn and adapt to new CRM and marketing systems
- Identify opportunities to improve marketing content, campaigns, and communication
- Complete application, CV upload, and one-way video interview as part of the recruitment process
- Participate in a recruitment call covering experience, availability, earnings expectations, and the role
- Interview with matched clients with ReWorks support and facilitation
Requirements:
- Proven experience working in a Marketing, Content Marketing, Digital Marketing, or Marketing Specialist role
- A strong portfolio demonstrating professional marketing and design work
- Proven experience creating professional brochures, LinkedIn content, email marketing campaigns, service-based marketing materials, and professional visual marketing assets
- Strong hands-on design skills with the ability to create polished, high-quality visuals
- Experience marketing services, rather than exclusively physical products
- Experience with LinkedIn marketing and B2B content creation
- Ability to create content targeted at senior decision-makers and business professionals
- Experience using Zoho or a comparable CRM and email marketing platform
- Experience managing mass email campaigns and follow-up communications
- Ability to learn and adapt to new CRM systems quickly
- Strong written and verbal English communication skills
- Excellent attention to detail and ability to produce accurate work
- Ability to work independently without requiring repeated direction
- Ability to work US hours, 4 hours per day between 9:00 AM and 5:00 PM EST
- Independent contractor arrangement
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