Marketing Strategy – Planning Manager
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Job Description
Marketing operations manager building campaign tracking, automation, dashboards, and data governance for Ashby’s enterprise hiring software. Driving measurable pipeline generation across its ATS and Onboarding products.
Responsibilities:
- Implement and maintain tracking systems for marketing campaigns, including UTM parameters and lead source attribution in HubSpot
- Lead the design and execution of complex marketing automation workflows
- Build and maintain dashboards covering SEO performance, website analytics, lead generation metrics, and campaign effectiveness
- Deliver regular reports on key marketing metrics and provide data-driven insights to optimize campaign performance
- Align Marketing, Revenue Operations, and Business Systems teams around marketing operations priorities and company objectives
- Lead technical implementation of marketing initiatives
- Develop and maintain documentation for marketing operations processes and best practices
- Train team members on marketing technology tools and best practices
- Develop and implement data governance frameworks
- Create and manage data segmentation strategies for targeted marketing initiatives
- Ensure compliance with GDPR, CCPA, and other relevant data privacy regulations
- Audit marketing systems and processes to maintain data integrity and security
- Oversee lead management processes and automation rules as the dedicated subject matter expert
- Collaborate with the Systems and Tooling team on tech-stack improvements
- Evaluate and recommend new marketing technologies
Requirements:
- 7+ years of experience in marketing strategy and operations, marketing strategic planning, or a similar role
- SQL knowledge and experience with data manipulation
- Strong business acumen and understanding of marketing metrics and reporting
- Advanced expertise in marketing automation tools
- Strong analytical skills with experience in data analysis and visualization
- Strong understanding of marketing automation, lead management, and campaign attribution
- Experience with web analytics tools such as Google Analytics and Adobe Analytics
- Knowledge of data privacy regulations and compliance requirements
- Hands-on systems ownership and ability to work as an individual contributor
- Nice to have: experience with business intelligence tools such as Heap Analytics and Looker
- Nice to have: project management experience
- Nice to have: experience with API integrations and webhook management
Benefits:
- 10-year exercise window for stock options
- Unlimited PTO with four weeks recommended per year
- Twelve weeks of fully paid family leave in the US
- Generous equipment, software, and office furniture budget
- $100/month education budget; more expensive items such as conferences covered with manager approval
- Top-notch health insurance for US employees and dependents, with all premiums covered by Ashby
- Equity / stock options
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