Mídia Digital – Performance, Meta Ads, Google Ads
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Job Description
Digital Media Specialist optimizing campaigns on Meta Ads and Google Ads for F2F agency. Managing budgets, analyzing performance, and collaborating with internal teams in a fully remote setting.
Responsibilities:
- Planejar, executar e otimizar campanhas nas plataformas Meta Ads, Google Ads e TikTok Ads
- Criar, configurar e subir campanhas (estrutura, segmentação, criativos e tracking)
- Gerenciar budget de mídia, incluindo pacing e distribuição de investimento
- Acompanhar diariamente os resultados e propor otimizações com foco em performance
- Monitorar indicadores como CPA, CPC, CTR e demais KPIs da jornada do usuário
- Realizar testes A/B de criativos, públicos e estratégias de mídia
- Garantir organização e manutenção das campanhas conforme taxonomia e boas práticas
- Atuar em interface com times internos (estratégia, criação e BI) para alinhamento das campanhas
- Identificar oportunidades de melhoria e propor novas abordagens de mídia
- Atuar com autonomia na condução das campanhas e tomada de decisão no dia a dia
Requirements:
- Experiência prática na operação de campanhas em Meta Ads (Facebook e Instagram)
- Experiência em Google Ads (Search, Display e YouTube)
- Conhecimento em Google Analytics 4 (GA4) e Tag Manager
- Experiência com testes A/B e otimização contínua de campanhas
- Capacidade de planejamento e gestão de budget de mídia
- Familiaridade com uso de inteligência artificial aplicada ao marketing (segmentação, personalização, otimização)
- Perfil analítico, com capacidade de interpretar dados e gerar insights
- Organização e controle de campanhas e entregas
- Facilidade para trabalhar com volume de demandas e ajustes frequentes
Benefits:
- Autonomia para execução dos serviços
- Trabalho 100% remoto
- Acesso gratuito à Trilha de Conhecimento InquietaMENTE
- Parceria com Conexa (2 consultas mensais com psicólogos e 2 com nutricionistas)
- Parceria com Wellhub (Gympass)
- 23 dias úteis de recesso remunerado por ano, organizados ao longo do ano
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