Paid Ads Specialist
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Job Description
Paid Media Specialist managing digital advertising campaigns for Family Law Firms. Collaborating with teams to ensure performance aligns with established KPIs and client goals.
Responsibilities:
- Execute Rocket Clicks’ industry-specific playbooks and First Principles methodology.
- Build, launch, and manage campaigns across Paid Search, Paid Social, and Programmatic ad platforms.
- Proactively optimize campaign performance through data analysis, bid adjustments, audience segmentation, and creative testing.
- Ensure accurate tracking, reporting, and delivery settings.
- Collaborate with your Paid Media Manager to translate client goals into actionable campaign tasks.
Requirements:
- Bachelor's degree or equivalent professional experience.
- 1–3 years of professional experience in digital marketing.
- Demonstrated success optimizing campaigns to achieve or exceed key performance metrics such as CPL, ROAS, or cost-per-lead efficiency.
- Proven ability to manage $20,000+ in monthly ad spend across multiple clients or brands.
- Hands-on experience building and maintaining campaigns within Google Ads, Microsoft Ads, Meta, LinkedIn, and emerging platforms.
- Strong understanding of conversion tracking and analytics, including setup, QA, and troubleshooting via tools such as Google Tag Manager and Google Analytics.
- Experience interpreting data and creating actionable performance reports.
Benefits:
- 10 Paid Vacation Days per year
- 5 Paid Sick Days per year
- 10 Paid Company Holidays per year
- Maternity Leave
- Paternity Leave
- Bereavement Leave
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