Paid Media Director
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Job Description
Paid Media Director leading full-funnel paid media strategies at Leap Event Technology. Collaborating with clients and stakeholders to optimize campaigns and achieve business goals.
Responsibilities:
- Support the development of full-funnel paid media strategies aligned to client and organizational goals
- Translate business objectives into clear media strategies, channel plans, budgets, and KPIs
- Oversee execution and ongoing optimization of paid media campaigns across Meta, Google, Display, YouTube, OTT/CTV, and emerging platforms
- Monitor performance daily to ensure strong pacing, efficiency, and results against defined KPIs
- Partner on campaign measurement, reporting, and insights to identify trends, opportunities, and risks
- Help evolve reporting standards, dashboards, and performance storytelling for internal and external stakeholders
- Improve campaign processes, QA standards, and workflows across strategy, creative, execution, and analytics
- Serve as a day-to-day paid media lead, collaborating cross-functionally and mentoring junior team members
Requirements:
- 5–8+ years of experience in performance or digital marketing, paid media, or growth marketing
- Strong hands-on experience managing paid media across major platforms (Meta, Google Ads, programmatic)
- Demonstrated ability to analyze performance data and translate insights into action
- Experience managing multiple campaigns, budgets, and timelines simultaneously
- Strong communication skills with the ability to explain performance clearly to both technical and non-technical stakeholders
Benefits:
- Medical, Dental, Vision, and Voluntary benefits
- Generous PTO
- Paid parental leave (following 12 months of continuous employment)
- 401K Match
- $200 event reimbursement
- 360 Learning, a world-class learning and development platform
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