Paid Media Implementation Specialist
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Job Description
Paid Media Implementation Specialist executing and maintaining Google Ads and Meta campaigns. Supporting client growth through quality assurance, troubleshooting, documentation, and campaign operations at HigherVisibility.
Responsibilities:
- Build, launch, and update Google Ads and Meta advertising campaigns using approved templates, creative assets, targeting parameters, budgets, and promotional schedules
- Perform routine campaign maintenance, including geographic and budget adjustments, creative updates, URL corrections, and campaign pauses or restarts
- Conduct pre-launch quality assurance checks for client information, campaign settings, tracking links, and lead forms
- Monitor lead delivery through tracking and integration workflows, document findings, and escalate technical issues
- Monitor account alerts and recently launched campaigns, troubleshooting straightforward delivery issues such as payment updates and advertiser verification
- Review access permissions, verification status, and billing-related issues and coordinate next steps
- Maintain CRM records, project trackers, campaign documentation, and implementation notes
- Improve repeatable processes, checklists, and workflows
- Collaborate with the Paid Media team across assigned client accounts
Requirements:
- Approximately 2–4 years of relevant experience in paid media execution, digital marketing operations, or a comparable campaign implementation role
- Hands-on experience building, launching, or maintaining campaigns in Google Ads and Meta Ads Manager
- Working knowledge of campaign settings, geographic targeting, budgets, lead forms, and basic conversion tracking
- Strong attention to detail, organizational skills, and commitment to accuracy and quality
- Ability to manage multiple requests, prioritize tasks, and meet deadlines
- Clear, professional communication skills and dependable follow-through
- Strong problem-solving abilities and judgment regarding troubleshooting or escalation
- Comfort working with spreadsheets, CRM systems, project-management platforms, and marketing technology tools
- Ability to quickly learn new systems, follow established processes, and adapt to evolving client and campaign needs
- Self-motivated, accountable, and comfortable working independently in a remote environment
- Positive, team-oriented attitude and willingness to collaborate and support shared goals
Benefits:
- Remote-first workplace
- Company-provided technology, tools, and equipment
- Medical, dental, and vision insurance
- 401(k) matching
- Life insurance
- Generous paid time off and holidays
- Professional growth opportunities
- Collaborative, supportive people-first culture
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