Paid Media Manager
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Job Description
Paid Media Manager overseeing multi-channel paid media campaigns for Family Law Firms. Responsible for strategy, execution, analysis, and optimization of ad spend.
Responsibilities:
- Develop and own strategic campaign roadmaps for each client, defining platform mix, targeting strategies, and a clear testing and optimization plan.
- Execute and iterate on our proven industry-specific playbooks for Family Law, adapting them to individual client needs while upholding company best practices and First Principles.
- Ideate, test, and evaluate experiments designed to improve client performance.
- Proactively manage monthly ad spend for each client, ensuring budgets are not just spent but optimized to deliver maximum return on ad spend.
- Analyze campaign performance data for monthly and quarterly reporting.
- Monitor KPIs and proactively identify opportunities for improvement or risk mitigation.
- Serve as the quality assurance lead for conversion tracking, ensuring data integrity and fast issue resolution.
- Audit internal and prospect accounts to validate strategy and identify opportunities for growth.
- Partner with the Paid Media Director to translate client goals into actionable campaign plans.
- Work with design and editing partners to ensure all creative assets are compelling, brand-aligned, and conversion-focused.
- Delegate and document tasks within Agile sprint planning, ensuring efficiency and clarity for support team members.
- Mentor junior specialists or supporting contributors, fostering development and knowledge sharing.
- Contribute to continuous improvement of team documentation, SOPs, and cross-functional communication.
- Maintain accurate sprint planning documentation and delegate tasks effectively across team members.
- Contribute to our internal operational efficiency by proactively identifying and implementing automation opportunities that streamline workflows, reporting, and campaign setup.
- Ensure campaigns are delivered on time, within scope, and at expected quality standards.
Requirements:
- Bachelor’s degree or equivalent professional experience.
- 5+ years of professional experience in digital marketing; 3+ years specialized in paid media management.
- Prior experience working within an agency or professional services environment.
- Prior experience leading or mentoring contributors in an agency or team environment.
- Demonstrated success managing monthly ad spend exceeding $100,000 across multiple accounts.
- Technical excellence across all relevant paid media platforms/channels.
- Experience supporting local lead generation-focused clients preferred, especially within competitive verticals like Family Law.
Benefits:
- Unlimited PTO & Sick Leave
- Medical Insurance (including FSA & HSA Options)
- Dental Insurance
- Vision Insurance
- 401(k) (with a company match)
- Life Insurance
- Long-term Disability
- Short-term Disability
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