Paid Media Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Paid Media Manager overseeing multi-channel paid media campaigns for Family Law Firms. Responsible for strategy, execution, analysis, and optimization of ad spend.
Responsibilities:
- Develop and own strategic campaign roadmaps for each client, defining platform mix, targeting strategies, and a clear testing and optimization plan.
- Execute and iterate on our proven industry-specific playbooks for Family Law, adapting them to individual client needs while upholding company best practices and First Principles.
- Ideate, test, and evaluate experiments designed to improve client performance.
- Proactively manage monthly ad spend for each client, ensuring budgets are not just spent but optimized to deliver maximum return on ad spend.
- Analyze campaign performance data for monthly and quarterly reporting.
- Monitor KPIs and proactively identify opportunities for improvement or risk mitigation.
- Serve as the quality assurance lead for conversion tracking, ensuring data integrity and fast issue resolution.
- Audit internal and prospect accounts to validate strategy and identify opportunities for growth.
- Partner with the Paid Media Director to translate client goals into actionable campaign plans.
- Work with design and editing partners to ensure all creative assets are compelling, brand-aligned, and conversion-focused.
- Delegate and document tasks within Agile sprint planning, ensuring efficiency and clarity for support team members.
- Mentor junior specialists or supporting contributors, fostering development and knowledge sharing.
- Contribute to continuous improvement of team documentation, SOPs, and cross-functional communication.
- Maintain accurate sprint planning documentation and delegate tasks effectively across team members.
- Contribute to our internal operational efficiency by proactively identifying and implementing automation opportunities that streamline workflows, reporting, and campaign setup.
- Ensure campaigns are delivered on time, within scope, and at expected quality standards.
Requirements:
- Bachelor’s degree or equivalent professional experience.
- 5+ years of professional experience in digital marketing; 3+ years specialized in paid media management.
- Prior experience working within an agency or professional services environment.
- Prior experience leading or mentoring contributors in an agency or team environment.
- Demonstrated success managing monthly ad spend exceeding $100,000 across multiple accounts.
- Technical excellence across all relevant paid media platforms/channels.
- Experience supporting local lead generation-focused clients preferred, especially within competitive verticals like Family Law.
Benefits:
- Unlimited PTO & Sick Leave
- Medical Insurance (including FSA & HSA Options)
- Dental Insurance
- Vision Insurance
- 401(k) (with a company match)
- Life Insurance
- Long-term Disability
- Short-term Disability
Report this job
Job expired or something wrong with this job?
Similar Jobs
Performance Marketing Strategist – Paid Media, Creative
Performance Marketing Strategist managing paid media campaigns to drive growth for DTC and ecommerce brands across Meta, TikTok, and Google while engaging creatively with projects.
Lead Paid Search Strategist
Lead Paid Search Strategist overseeing paid search strategy and execution for clients. Collaborating with teams and mentoring strategists in a full-service advertising agency environment.
Senior Marketing Campaign Manager – B2B
As a Sr. Marketing Campaign Manager at Interplay Learning, you’ll execute B2B marketing strategies across multiple digital channels while optimizing performance through data-driven insights.
Paid Social Manager
Paid Social Manager at Lamark Media designing sophisticated digital marketing strategies across platforms. Leading a team and managing key client relationships to drive measurable results.
Senior Paid Media Specialist – Amazon, Marketplaces
Senior Paid Media Specialist managing and optimizing campaigns for Amazon Ads and marketplaces like Mercado Libre. Collaborating with teams to drive performance and sales in a remote setting.
Paid Social Strategist
Paid Social Strategist joining Quartile's Launch department to enhance customer success with social media campaigns. Collaborating across teams and developing media strategy best practices.
Marketing Manager – Demand Generation, Activation
Marketing Manager for Demand Generation & Activation, focusing on Alzheimer's Diagnostics at GE HealthCare. Responsible for executing omni-channel marketing strategies and programs.
Marketing Campaign Manager
Marketing Campaign Manager executing demand generation campaigns for Delinea's product line through email, webinars, and contests. Collaborating with a Sr. Campaign Manager to optimize performance and lead flow.
Demand Generation Manager
Demand Generation Manager managing integrated campaigns to drive membership and revenue growth for Pavilion’s community. Collaborating across teams to optimize acquisition and enhance member experience.
Paid Media Manager
Paid Media Manager at Wavestone optimizing lead generation campaigns across multiple platforms. Collaborating with stakeholders to drive measurable return on investment (ROI) through data-driven strategies.
Paid Social Team Manager
Paid Social Team Manager managing a team and designing strategies for client campaigns at digital marketing firm. Ensuring efficiency and accuracy in campaign execution and client reporting.
Senior Paid Social Specialist
Sr. Paid Social Specialist leading execution and optimization of client advertising campaigns. Managing strategy for multiple social media platforms within an integrated digital marketing firm.
Performance Marketing Manager – Media Buying
Performance Marketing Manager crafting and executing data-driven campaigns across search platforms for insurance brands. Identifying growth opportunities to enhance campaign performance and profitability.
Paid Media Specialist – Amazon, Marketplaces
Paid Media Specialist optimizing campaigns on Amazon Ads and Mercado Libre for major retail account in Mexico. Focusing on performance metrics and collaboration with internal teams.
Campaign Manager
Campaign Manager overseeing marketing campaigns for Scentbird, leading from concept to execution while managing stakeholders and project contributions.
Demand Generation Manager
Demand Generation Manager leading strategy and execution of integrated marketing campaigns for professional services firm. Developing multi-channel programs and partnering with sales for revenue growth.
Performance Marketing Manager
Performance Marketing Manager overseeing paid media strategy to enhance ROAS at Makeship. Collaborating with teams to analyze results and build scalable systems for growth.
Paid Media Specialist
Paid Media Specialist managing ad delivery, reporting, and optimization for ZigZag's eCommerce agency. Focusing on paid search and paid social channels with a dynamic team in a remote setup.
Lead UA Manager, Paid Social
Lead UA Manager responsible for user acquisition strategies for web and mobile applications. Focus on campaign optimization and team leadership in a results-oriented environment.
Demand Generation Manager – Marketing
Demand Generation Manager responsible for driving growth through data-driven strategies and ABM campaigns. Collaborating closely with Sales, Product, and Digital teams for customer-centric initiatives.