Paid Search Associate Director
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Job Description
Associate Director at Lamark Media leading paid search strategies and overseeing team performance. Responsible for driving results and developing future leaders in a collaborative digital marketing environment.
Responsibilities:
- Own the strategic direction, performance outcomes, and execution quality of all accounts within your pod.
- Set clear account-level and pod-level strategy, ensuring alignment to client business goals and agency standards.
- Serve as a senior escalation point for complex performance, platform, or client challenges.
- Translate performance data into clear, executive-level narratives that reinforce client trust and retention.
- Lead people management, performance reviews, coaching, and career pathing for a cross-functional team of Managers and Specialists.
- Build succession plans and actively develop future leaders through mentorship and promotion readiness.
- Drive operational leverage through process standardization, automation, and tooling (e.g., scripts, dashboards, QA frameworks).
- Improve forecasting accuracy, budget fluidity, and performance visibility in partnership with analytics and leadership.
- Establish points of view on platform changes (e.g., PMax, AI bidding, Demand Gen, privacy shifts) and translate them into actionable team guidance.
- Pilot and help productize new tools, workflows, and service offerings that improve results and margin.
- Surface trends, insights, and risks across accounts to inform department-wide strategy and improvements.
Requirements:
- 7+ years of progressive experience in paid search and performance media, including leadership responsibility over accounts, teams, or pods.
- Advanced platform expertise across Google Ads and Microsoft Ads, including complex account structures, Shopping/feed-driven programs, automation, and AI-driven campaign types (e.g., PMax, Demand Gen).
- Strategic audience and intent modeling experience, including first-party data activation, signal layering, and audience strategy aligned to full-funnel objectives.
- Data-driven decision-making at scale, with the ability to interpret performance across large datasets and translate insights into clear strategic actions.
- Strong measurement and analytics fluency, including Google Analytics (GA4), conversion tracking, attribution models, and performance diagnostics (e.g., CPC, CPA, ROAS, incrementality).
- Forecasting and budget management experience, including pacing, scenario planning, and performance projection tied to client goals and profitability.
- Operational and systems thinking, with experience implementing or contributing to automation, scripts, dashboards, QA processes, or standardized workflows.
- Cross-functional leadership experience, partnering with Client Services, analytics, creative, and product teams to deliver integrated, scalable solutions.
- Executive-level communication and presentation skills, with a proven ability to confidently present strategy, performance, and recommendations to senior client stakeholders.
- Client trust and relationship leadership, including ownership of escalations, performance narratives, and long-term roadmap discussions.
- Demonstrated experience developing people, including mentoring, coaching, performance management, and supporting career progression.
- Ability to evaluate and optimize campaign performance holistically, balancing efficiency, scale, experimentation, and long-term growth (e.g., ROAS, LTV, incrementality, retention).
Benefits:
- Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
- Diverse and forward-thinking environment
- Great career growth opportunity—you’ll have direct access to agency leadership
- Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
- 401(k) with employer matching
- Company events and industry conferences
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