Paid Search Manager

Posted 52ds ago

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Job Description

Paid Search Manager managing and optimizing Google and YouTube ad campaigns for a performance medicine company. Leading in-house search operations and driving data-driven outcomes.

Responsibilities:

  • Take end-to-end ownership of campaign setup, management, and optimization across Google Ads (Search, YouTube, Discovery/Demand Gen) and Microsoft Ads.
  • Meticulously manage keyword strategy.
  • Treat YouTube as a direct-response performance channel.
  • Rigorous A/B testing of headlines, descriptions, and extensions, and landing pages.
  • Utilize internal analytics and multi-touch attribution (MTA) tools alongside platform data to triangulate performance.
  • Assist in the set-up and evaluation geo holdout tests to prove incrementality.
  • Maintain visible work queues and rigorous reporting standards.

Requirements:

  • Deep, hands-on mastery of Google Ads and Microsoft Advertising is non-negotiable.
  • Proven experience managing YouTube for conversions (VAC/Demand Gen), not just brand awareness.
  • Proficiency with 1st party analytics tools is essential (GA4, Looker, Tableau or the like).
  • Experience with (or similar tools to) MTA platforms (Northbeam, Triple Whale) and experience implementing tracking pixels (GTM).
  • You are scrappy.
  • You base your decisions on numbers, ROAS/CAC targets, and data, not assumptions.

Benefits:

  • Flexible vacation/time-off policies - we manage energy, not time and promote work life flexibility
  • Exposure to top-tier leadership and a meritocratic culture where the best ideas win regardless of title.
  • Opportunity to work with a high-growth, science-backed brand changing the landscape of performance medicine.
  • Opportunity to make a meaningful impact on people's health and wellness
  • Fast-paced, entrepreneurial environment with significant growth opportunities
  • Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)
  • Liquidity of options whenever available