Paid Search Specialist
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Job Description
Paid Search Specialist managing Google Ads campaigns across Search, Shopping, and YouTube for various clients. Focused on performance optimization and collaboration with creative teams.
Responsibilities:
- Manage the development and execution of advertising strategies using Google Ads, Google Shopping, YouTube, Display Network, and other Google properties based on client goals
- Manage and optimize campaigns across multiple client accounts, focusing on performance, pacing, and goal alignment
- Conduct keyword research, build campaign structures, and segment audiences to ensure efficient targeting and ROI
- Monitor daily campaign performance, proactively flag issues, and implement optimizations to improve results
- Collaborate with internal creative teams on ad copy and creative assets that align with strategy and platform best practices
- Set up conversion tracking and ensure campaign data is accurate and actionable
- Participate in A/B testing of creative, targeting, and landing pages to identify areas of opportunity
- Stay current on new Google Ads features and platform updates, bringing fresh ideas to campaign planning
- Assist with creating regular performance reports and insights to share with internal teams and clients
Requirements:
- At least 5 years of hands-on experience managing paid search campaigns across Google Ads platforms (Search, Shopping, Display, etc.)
- Google Ads certification preferred
- Proficient in Google Analytics, Google Tag Manager, and Google Ads Editor
- Strong analytical skills with the ability to draw insights from data and translate them into actionable recommendations
- Solid written and verbal communication skills; able to clearly share ideas and performance findings
- Collaborative mindset with the ability to work effectively across teams and clients
- Detail-oriented, organized, and excited to grow in a fast-moving environment.
Benefits:
- Competitive salary
- Healthcare
- 401k
- Unlimited PTO
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