Paid Social Specialist
Posted 14ds ago
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Job Description
Paid Social Specialist managing all internal paid social media marketing campaigns at Lithia & Driveway. Collaborating with stores to build social media strategies and optimize campaign performance.
Responsibilities:
- Set up and manage paid social ads for Facebook, Instagram and other potential platforms
- Research and create specific audiences for more granular targeting in each ad set
- Monitor and optimize campaigns on a daily, weekly, and monthly basis by analyzing performance data, forming hypothesis and testing new approaches.
- Establish workflow for new ad insertions through project management software
- Identify high- and low-performing stores based on established KPI’s
- Provide store-specific reporting on an established frequency or on request
- Assist in the development and automation of scorecard reporting
- Setup new pixels and catalogs for new accounts
- Administration of Facebook Business manager assets
Requirements:
- Strong attention to detail
- Sense of urgency
- Excellent communication
- Experience with data analysis and various reporting tools
- Facebook Business Manager experience
- Bachelor’s degree preferred
Benefits:
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs



















