Partner Marketing Manager – Public Sector
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Job Description
Partner Marketing Manager driving co-marketing campaigns with public sector partners for Datadog. Building relationships and aligning efforts to capture market impact in the U.S. Federal, State, Local, and Education sectors.
Responsibilities:
- Lead partner go-to-market strategy by developing and executing joint marketing plans with key public sector partners (AWS, Carahsoft, systems integrators, resellers).
- Manage MDF through planning, approving, tracking, and optimizing partner marketing development fund investments for campaigns, events, and targeted digital programs.
- Own the end-to-end execution of partner-led and co-branded marketing activities, from planning to performance analysis.
- Create and maintain enablement resources including partner playbooks, battlecards, solution briefs, and co-branded partner collateral to position Datadog effectively with public sector audiences.
- Drive partner seller readiness through training sessions, workshops, and enablement programs that empower partners to articulate Datadog’s value in mission-critical environments.
- Develop customer success storytelling with partners by producing case studies and proof points that highlight government and education wins.
- Collaborate cross-functionally with Public Sector Sales, Field Marketing, Product Marketing, and Demand Generation teams to align campaigns, messaging, and market approach. Build relationships with partner marketing teams to maximize collaboration and program impact.
- Track and report performance using Salesforce, partner portals, and analytics to measure sourced / influenced pipeline, enablement adoption, and MDF ROI.
Requirements:
- 6+ years of experience in partner marketing, alliances marketing, or channel marketing, ideally with a SaaS or cloud technology company serving the public sector.
- Strong understanding of public sector sales cycles, procurement vehicles, and compliance requirements (FedRAMP, SEWP, GSA).
- Proven track record building co-marketing campaigns with hyperscalers (AWS, Azure, GCP) and/or leading distributors / SIs in the public sector.
- Skilled at navigating complex partner organizations and building trusted relationships across marketing, sales, and alliance teams.
- Excellent written and verbal communicator, adept at translating technical concepts into mission-relevant messaging for government audiences.
- You work fluidly across multiple internal teams and external partners.
- Strong communication skills with both technical and executive-level audiences.
- You understand the mechanics of SaaS / cloud partner ecosystems, especially managing MDF and enabling co‑marketing efforts.
- Self-starter who thrives in a fast-paced, collaborative environment.
Benefits:
- Generous and competitive benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and pathing opportunities
- Product training to develop an in-depth understanding of our product and space
- Best in breed onboarding
- Internal mentor and buddy program cross-departmentally
- Friendly and inclusive workplace culture
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