Partner Program Lead
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Job Description
Partner Marketing Manager developing and executing partner marketing programs at Acceldata. Collaborating with strategic alliances to enhance engagement and revenue through targeted marketing initiatives.
Responsibilities:
- Design, execute, and optimize integrated partner marketing campaigns with strategic alliance partners.
- Build and execute account-based marketing (ABM) programs in collaboration with alliance and field sales teams.
- Develop repeatable partner marketing motions that drive awareness, engagement and qualified pipeline.
- Align partner campaigns with Acceldata's go-to-market priorities and target accounts.
- Manage Acceldata's participation in strategic partner events and conferences.
- Plan and execute event sponsorships, speaking opportunities, executive meetings, customer engagements, and partner networking activities.
- Coordinate Acceldata's presence at events including: Knowledge, AWS re:Invent, VAST Data Forward, Reltio DataDriven.
- Measure event effectiveness and optimize investment based on pipeline and revenue outcomes.
- Create compelling co-branded assets including: Solution briefs, Joint value propositions, Customer success stories, Executive presentations, Partner sales enablement materials, Thought leadership content.
- Analyze campaign effectiveness and provide actionable recommendations for optimization.
Requirements:
- 7+ years of experience in B2B Partner Marketing, Alliance Marketing, Channel Marketing, or Ecosystem Marketing.
- Proven success executing joint marketing programs with technology partners, system integrators, or cloud providers.
- Experience managing event sponsorships, conferences, executive programs, and field marketing initiatives.
- Demonstrated ability to execute ABM and demand generation campaigns with strategic alliance partners.
- Strong content creation and storytelling capabilities, including executive-ready and customer-facing materials.
- Experience measuring marketing performance through Salesforce and marketing attribution models.
- Excellent project management and stakeholder management skills.
- Ability to work cross-functionally with sales, alliances, marketing, and executive leadership teams.
- Strong written, verbal, and presentation skills.
Benefits:
- Flexible PTO Plan
- Up to 100% employer-paid benefits for health, dental, and vision coverage for specific plans
- Discounts and offerings for major vendors through our PEO
- Apple Air Mac Equipment
- Becoming part of the team that coined the term “Data Observability”!
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