Partnerships Lead, UGC
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
UGC Partnerships Lead scaling creator partnerships and affiliate growth for Valerie’s ecommerce brands. Driving measurable revenue through creator content, attribution, and performance optimisation.
Responsibilities:
- Build and scale Valerie’s creator-led growth engine across its portfolio of ecommerce brands
- Own the end-to-end creator and affiliate lifecycle, from sourcing and outreach through partnerships, briefing, content delivery, approvals, attribution, and commercial performance
- Work with Creative, Paid Media, Analytics, Brand, and POD teams to identify creators and content that drive measurable business results
- Build a scalable pipeline of creators who consistently produce high-performing content and contribute to profitable revenue growth
- Identify creators based on their ability to influence purchasing decisions
- Conduct sourcing, outreach, negotiations, onboarding, content reviews, and performance tracking
- Test creators, content formats, commercial models, and partnership structures
- Negotiate commercials, commissions, licensing, usage rights, and whitelisting arrangements
- Manage multiple creators and campaigns simultaneously
- Turn creator and campaign data into recommendations for Creative and Paid Media teams
- Build systems, templates, workflows, and playbooks to make creator partnerships faster and more scalable
- Use AI and automation to improve creator sourcing, outreach, briefing, analysis, and optimisation
- Participate in the hiring process, including role-specific assessments or practical exercises where applicable
Requirements:
- 4–6+ years of experience in influencer marketing, UGC, creator partnerships, affiliate marketing, or performance creative
- Proven experience building and managing creator partnerships that generated measurable ecommerce or revenue outcomes
- Strong understanding of TikTok, Instagram Reels, YouTube Shorts, UGC formats, and creator-led content
- Experience sourcing, evaluating, outreaching, negotiating, onboarding, and managing creators end-to-end
- Strong understanding of performance-driven creator content, including hooks, angles, CTAs, storytelling, pacing, and creative testing
- Experience managing creator commercials, commissions, affiliate structures, licensing, usage rights, and whitelisting
- Experience working with affiliate codes, links, UTMs, discount codes, and creator-level attribution
- Strong understanding of ecommerce performance metrics including CTR, CVR, CPA, ROAS, revenue contribution, and content performance
- Ability to create clear, performance-led creator briefs and manage the content review and approval process
- Strong organisational and project management skills, with the ability to manage multiple creators, deliverables, and deadlines simultaneously
- Strong communication, negotiation, and relationship-building skills
- Agency experience is strongly preferred
- Experience working with DTC or ecommerce brands is preferred
- Familiarity with Upfluence, Modash, Grin, Aspire, HypeAuditor, or similar creator platforms
- Comfortable working cross-functionally with Creative, Paid Media, Analytics, Brand, and POD teams
- Experience with Spark Ads, whitelisting, paid amplification, and performance creative testing is a bonus
- Experience working with international creator markets is a bonus
- Experience managing Shopify affiliate programs or similar ecommerce affiliate infrastructure is a bonus
- Familiarity with WooCommerce, affiliate platforms, creator attribution, and performance reporting systems is a bonus
- Experience building creator libraries, playbooks, benchmarks, and repeatable operating systems is a bonus
- Experience using AI or automation to improve creator sourcing, outreach, briefing, reporting, or optimisation is a bonus
- Experience working within founder-led startups or high-growth ecommerce businesses is a bonus
Benefits:
- Competitive compensation
- Tools needed to do your best work
- Opportunities to grow as Valerie grows
- Meaningful work with visible impact
- High ownership from day one
- Collaboration with experienced founders, operators, and specialists
- Inclusive workplace
- Valuable interview process with opportunities to meet colleagues and learn how the company operates
Similar Jobs
National Account Representative
National account representative growing lacrosse team-gear sales for BSN SPORTS and Lax.com. Managing customer relationships, custom products, online team stores, and bulk orders.
Healthcare Foodservice Strategic Account Manager
Healthcare account manager driving integrated delivery network retention and growth for US Foods’ foodservice distribution business. Developing strategies, coordinating stakeholders, and executing customer initiatives nationwide.
Account Manager, Manufacturing – ERP, EAM, Field Service Management
Strategic Account Manager selling IFS enterprise software, cloud, and services to manufacturing customers. Managing strategic accounts, quotas, renewals, and expansion opportunities across North America.
Account Manager, Self-Funded Health Plans
Account Manager managing self-funded group health plans for Allied Benefit Systems. Supporting clients, brokers, renewals, compliance, reporting, and benefit-plan presentations.
National Account Manager, Value Channel
National Account Manager driving Barcel's Value Channel growth and profitable sales. Managing strategic CPG retail accounts, negotiations, joint business planning, and trade spending.
National Account Manager
National Account Manager managing strategic retail accounts for Dunlop Sports Americas, a sports equipment company. Driving sales growth, forecasting, customer service, and channel strategy.
Account Manager
Remote Account Manager strengthening automotive dealership relationships for PureCars’ automotive software platform. Driving client retention, platform adoption, dealership growth, and revenue through consultative account management.
Account Manager
Account Manager retaining and expanding customers for Amplix, a technology advisory firm. Managing renewals, sales opportunities, proposals, and cross-functional customer experience initiatives.
Account Coordinator
Account Coordinator managing billing, forecasting, and financial reporting for Salute’s data center facilities management contracts. Client-facing finance partner coordinating vendors, audits, and KPI-linked performance.
Vendor Partnership Manager
Vendor Partnership Manager managing game-provider partnerships for an international iGaming software and content aggregation company. Negotiating contracts, coordinating integrations, and driving long-term partner growth.
Manager, Partnership Management
Manager leading Pearson’s partner success teams for state, district, and school assessment programs. Driving customer readiness, program delivery, financial performance, and continuous improvement.
Enterprise Named Account Manager
Named Account Manager driving enterprise sales of Fortinet cybersecurity solutions. Building executive relationships, managing territories, and advancing complex bids across named accounts.
Director, Connectivity Partnerships
Director leading group travel connectivity partnerships for Engine’s business travel platform. Building hotel, technology, and supply integrations to simplify group booking.
Sales Account Manager 2 – Direct – New Accounts
Field Sales Representative driving B2B growth for WEX’s Chevron commercial fleet card program. Acquiring new accounts across California and Texas through territory sales and prospecting.
Cardiovascular Key Account Manager
Cardiovascular Key Account Manager driving Amgen product access and utilization across New York health systems. Building clinical, pharmacy, payer, and hospital decision-maker relationships.
Senior Fleet Partnership Manager
Senior Fleet Partnerships Manager owning fleet relationships for Auto Integrate, which makes leased-vehicle maintenance frictionless. Translating partner feedback into platform improvements across North America.
Advertising Account Manager – eCommerce
Advertising Account Manager managing digital and retail media campaigns for Rithum, a global commerce network. Advising enterprise clients and optimizing budgets, bids, creatives, and performance.
Enterprise Account Manager
Enterprise Account Manager selling Abbott Core Diagnostics solutions to strategic healthcare accounts across Pennsylvania and Western New York. Driving C-suite relationships, complex enterprise deals, account growth, and customer P&L.
Retail Territory Manager
Retail Territory Manager driving Stanley Black & Decker tool sales across San Antonio Home Depot and Lowe’s accounts. Managing retail partnerships, promotions, inventory, and professional end-user engagement.
Senior Territory Manager
Senior Territory Manager driving SonicWall cybersecurity channel sales through distributors, resellers, and strategic partners. Managing forecasts, quotas, partner plans, and customer relationships across Oregon and Washington.