Performance Marketing Manager
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Job Description
Performance Marketing Manager overseeing paid media strategy to enhance ROAS at Makeship. Collaborating with teams to analyze results and build scalable systems for growth.
Responsibilities:
- Plan, launch, and optimize high-volume paid media campaigns (40–60 per month, average 28-day cycles) across Meta, Google, YouTube, Reddit, and Discord.
- Own ad budget allocation, pacing, and performance management within approved guardrails.
- Develop, test, and refine creative briefs and ad variations to optimize CTR, CPA, and ROAS in partnership with the Brand team.
- Manage full-funnel targeting, segmentation, and retargeting strategies to maximize conversion performance.
- Implement and maintain campaign tracking and attribution via GA4, Google Tag Manager, Meta Events Manager, and Triple Whale.
- Build and interpret dashboards in Triple Whale and Looker Studio to monitor performance daily and weekly.
- Deliver monthly roll-up reports with curated insights, trend analysis, and actionable next steps.
- Partner with RevOps to improve attribution accuracy, data flow, and forecasting models.
- Lead creative concepting and storyboarding for video and YouTube campaigns across awareness, consideration, and conversion stages.
- Manage agency partners for overflow and channel-specific support, ensuring campaign briefs, creative QA, pacing reviews, and learnings are effectively shared back to the internal team.
- Coach and mentor the Junior Digital Marketer to execute campaigns effectively and build performance marketing skills.
Requirements:
- 4 to 6 years owning high-volume media buying on Meta and Google with a track record of improving ROAS and lowering CPA.
- Audience architecture and retargeting wizardry across the funnel, including smart exclusions and sequencing for 21- to 28-day campaign windows.
- Ability to translate data into creative direction and guide Brand on the exact assets, specs, hooks, and storylines needed to win.
- Hands-on with GA4, Google Tag Manager, Meta Events Manager and attribution via Triple Whale, HubSpot (or similar).
- Strength in budget pacing, bid strategy, and rapid A/B testing across many creators/products at once.
- Clear communicator who can turn insights into next steps for Brand, Digital, Growth, and agency partners.
Benefits:
- Work remotely anywhere in Canada and/or access any of our hubs
- Health and dental benefits from day 1
- 4 weeks of paid vacation (including paid time off on your birthday)
- An additional 1 week of paid time off during the holidays
- Virtual & In-Person Social Events
- Annual Paid Volunteer Day Off
- 1:1 RRSP Matching Program Up to 3%
- $500 Pre-Tax Annual Health & Wellness Allowance
- $400 Pre-Tax Home Office Setup Allowance
- $65 Pre-Tax Monthly Phone Allowance
- Maternity and Parental Leave Top-Up Program
- Education Assistance Program
- Employee Referral Program
- Tenured Rewards Program
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