Performance Marketing Manager
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Job Description
Performance Marketing Manager optimizing SEM channels for healthcare solutions at Jane. Collaborating on campaign execution and performance analytics within a remote team.
Responsibilities:
- Analyze and optimize search engine marketing channels (e.g., Google Ads, Microsoft Bing) to achieve maximum ROI using a data-informed analysis.
- Hands-on design, execution, and optimization of SEM campaigns, including trafficking, quality control, brand safety, launching, reporting, and performance analysis.
- Create and refine landing pages using tools like Unbounce to improve conversion rates.
- Provide actionable insights and data-backed recommendations to leadership, ensuring alignment with growth objectives.
- Provide data-informed recommendations for bidding, creative, targeting, landing pages, modeling, LTV, lead scoring, and budget optimization to drive top performance.
- Work closely with our in-house design and content writers to create new creatives, landing pages and messaging. Collaborate with our campaigns marketing team to provide strategic input, data-informed recommendations and support the execution of integrated marketing campaigns.
- Stay updated on digital marketing and search trends, algorithm changes, and industry best practices to maintain competitive campaign performance
Requirements:
- 5+ years of SEM campaign management experience
- Expertise in search engine marketing with a general understanding of full funnel performance marketing channels, such as Meta, LinkedIn & review sites.
- Strong analytical skills with the ability to interpret data and drive decisions proactively confidently.
- Ability to forecast opportunities based on budget, campaign results based on performance marketing analytics such as CAC, LTV, CPC etc.
- Excellent written and communication skills, capable of clearly presenting ideas to key team members.
- A results-oriented mindset with high attention to detail and quality.
- Proven track record of executing paid digital strategies that deliver measurable results.
- Adaptable and organized, with a proven ability to prioritize projects and manage shifting workloads in fast-paced environments.
- Ability to balance deep data analysis while remaining biased to action.
- Genuinely curious and passionate about our mission at Jane, and to dive into customer research and understand the community we serve.
- Strong problem-solving skills, with the ability to leverage data analysis and marketing insights to translate complex challenges into performance marketing strategies.
- Experience with data visualization tools like Looker and Tableau, and basic understanding of SQL.
- B2B SaaS experience and understanding the lead funnel through the sales hand-off process in that environment is a plus.
- Proficient with tools such as HubSpot and other CRM platforms and understanding of key marketing funnel metrics.
Benefits:
- Regular career development conversations
- Comprehensive benefits package
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