Performance Marketing Manager
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Job Description
Lead digital marketing strategies for a mission-driven consumer brand. Oversee campaigns, analyze performance, and report insights while managing influencer collaborations and social media engagement.
Responsibilities:
- Develop and lead data-driven marketing campaigns across digital channels.
- Own full-funnel performance from top-of-funnel acquisition through conversion.
- Track, analyze, and optimize marketing performance across platforms.
- Own marketing spend efficiency and ROAS to ensure strong return on investment.
- Present performance insights, recommendations, and updates to leadership.
- Contribute to new product development through market insights and execution support.
- Plan and execute campaigns including product launches, promotions, upselling, and cross-selling initiatives.
- Leverage existing assets and AI tools to improve efficiency, messaging, and output.
- Optimize campaigns using performance data and trend analysis.
- Oversee social media channels and content calendars.
- Create and manage content using static creative and short-form video formats such as Reels and TikTok.
- Monitor and respond to comments, messages, and reviews in a timely and professional manner.
- Use AI tools to analyze social trends, competitive activity, and content opportunities.
- Source, manage, and evaluate influencers with focus on measurable return.
- Work directly with photographers, creative vendors, and AI tools, including development of quarterly shot lists.
- Ensure creative assets are uploaded and organized within Google Drive.
- Support packaging and product content development as needed.
- Monitor and report on performance daily, weekly, and monthly.
- Prepare executive-level reporting covering sales by channel, marketing spend, ROAS, and performance trends.
- Track weekly, monthly, and quarterly growth patterns across campaigns.
Requirements:
- 5+ years of experience in digital marketing, growth marketing, or performance marketing.
- Proven experience owning marketing performance and budgets across multiple channels.
- Strong analytical skills with experience tracking ROAS, spend, and performance metrics.
- Hands-on experience with social media, content creation, and campaign execution.
- Comfortable using AI tools for content generation, analysis, and optimization.
- Strong communication skills with the ability to present insights clearly to leadership.
- Highly autonomous and self-directed working style.
- Strategic mindset with strong execution capability.
- Comfortable owning results and being accountable for performance outcomes.
- Organized, proactive, and performance-driven approach.
Benefits:
- Final compensation is set after evaluating experience and location.
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