Performance Marketing Manager – Schwerpunkt Social Ads
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Job Description
Performance Marketing Manager focusing on optimizing Paid Social campaigns for E-Commerce brands. Collaborating with creative teams while managing high advertising budgets.
Responsibilities:
- Du planst, steuerst und optimierst Paid-Social-Kampagnen auf Meta und TikTok mit klarem Fokus auf Profitabilität und Skalierung.
- Du setzt bestehende Performance-Strategien um und optimierst sie datenbasiert über alle relevanten Funnel-Stufen hinweg.
- Du steuerst Budgets täglich auf Ziel-KPIs (ROAS, POAS, CAC) und sorgst für saubere Umsetzung auch bei hohen fünf- bis sechsstelligen Monatsbudgets.
- Du entwickelst gemeinsam mit dem Content-Team Creative-Konzepte wie UGC-Ads und Founder Ads und testest systematisch Hooks, Formate und Narrative.
- Du analysierst Kampagnendaten regelmäßig, leitest Kundenreportings und berätst Kunden strategisch zur ganzheitlichen Account-Entwicklung.
- Du arbeitest eng mit internen Copywritern zusammen, um Verkaufspsychologie und Direct-Response-Ansätze kontinuierlich zu verbessern.
- Du baust den Paid-Social-Bereich perspektivisch mit auf und übernimmst fachliche Verantwortung im Team.
Requirements:
- 1–3 Jahre fundierte Erfahrung im Performance Marketing mit klarem Schwerpunkt auf Paid Social.
- Du hast nachweislich E-Commerce-Accounts auf hohe fünf- bis sechsstellige Monatsbudgets skaliert.
- Du verfügst über tiefgreifende Kenntnisse im Meta Business Manager sowie im TikTok Ads Manager.
- Du arbeitest sicher mit Tracking- und Analyse-Tools wie z. B. Triple Whale, Tracify, Admetrics oder vergleichbaren Systemen.
- Du verstehst E-Commerce-Kennzahlen wie Margen, Deckungsbeiträge, Retention, ROAS, POAS und CAC und triffst Entscheidungen datenbasiert.
- Du denkst strukturiert, organisierst dich selbstständig und behältst auch bei mehreren High-Budget-Accounts den Überblick.
- Du möchtest in Zukunft fachliche und Führungs- Verantwortung übernehmen.
Benefits:
- 100 % Remote-Arbeit
- Attraktives Gehalt und 30 Tage Urlaub
- Umfangreiches Benefitprogramm, einschließlich einer betrieblichen Altersvorsorge, Mitarbeiterbenefits, Jobrad und Firmenfitness über Wellpass
- Sicherer Arbeitsplatz mit langfristiger, unbefristeter Zusammenarbeit
- Kollegiale und wertschätzende Arbeitsatmosphäre mit flachen Hierarchien und offener Feedbackkultur
- Umfangreiche fachliche Fortbildungs- und Weiterentwicklungsmöglichkeiten
- Moderne Arbeitsgeräte, inklusive Laptop Deiner Wahl und hochwertigem Zubehör für das Homeoffice.
- 2x jährlich stattfindende Teamevents / Workations
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