Performance Marketing Manager
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Job Description
Performance Marketing Manager at BoomPop, Inc. responsible for driving top-of-funnel demand and managing paid media across various platforms.
Responsibilities:
- Own end-to-end paid demand generation across Google Ads, Microsoft Ads, LinkedIn Ads, and more.
- Manage and optimize a multi-million dollar budget with clear accountability to CAC and pipeline efficiency.
- Design and execute experiments across targeting, creative, landing pages, and offers.
- Partner closely with Sales to align on lead quality, feedback loops, and pipeline impact.
- Analyze performance using GA4, Tag Manager, HubSpot, SEMrush, and related tools.
- Continuously refine audience strategy for C-suite, People/HR, and Sales leaders.
- Report on performance clearly and regularly, translating data into actionable insights.
Requirements:
- 3–5 years of experience in performance marketing or demand generation roles on growth-focused marketing teams
- Hands-on experience managing multi-million dollar paid media budgets
- Proven track record driving MQLs, SQLs, and revenue in a B2B SaaS environment
- Deep experience with paid platforms (Google Ads, LinkedIn Ads, Microsoft Ads)
- Strong analytical skills with the ability to connect spend to revenue outcomes
- Nice to have: familiarity with the travel, events, or group experiences industry.
Benefits:
- Competitive salary + equity, with tons of room for career growth
- Company sponsored 401(k)
- Generous PTO
- Paid parental leave
- Flexibility to work from anywhere
- Amazing annual team-wide and department offsites
- World-class medical, vision, and dental plans with 100% employee contributions covered + 80% dependent contributions covered
- $50/month phone stipend
- Occasional Travel: Connecting is in our DNA, please note that we anticipate roughly 6-8 nights of travel per year for this role.
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