Performance Marketing Manager
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Job Description
Performance Marketing Manager crafting and executing data-driven campaigns for insurance brands. Identifying growth opportunities and optimizing performance across paid search and media platforms.
Responsibilities:
- Manage and optimize paid search and PPC campaigns across Google Ads and Microsoft Ads (Bing), & Insurance Specific Media Platforms.
- Monitor & Improve KPIs like: ROAS, CPA, Impression Share, CTR, Spend
- Conduct deep data analysis to guide bidding, segmentation, and creative testing
- A/B test ad copy, audience strategies, and keyword sets to uncover performance drivers
- Research new keyword opportunities and emerging SEM trends
- Document learnings and present structured reporting to leadership
- Collaborate cross-functionally with media buyers, design, and analytics teams to execute high-ROI initiatives
Requirements:
- 2–4 years of hands-on PPC experience in performance marketing
- Proven success managing campaigns with $50K+ monthly spend
- Proficient with Google Ads , Microsoft Ads , and campaign management platforms
- Strong analytical skills in Excel / Google Sheets (Pivot Tables, VLOOKUP, etc.)
- Comfortable working independently in a fast-moving, remote environment
- Experience in insurance and/or lead generation is a bonus
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Short term disability insurance
- Long term disability insurance
- 401(k) plan
- Flexible schedule
- Paid time off
- Parental leave
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