Performance Marketing Specialist
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Job Description
Performance Marketing Specialist driving measurable acquisition across paid media and SEO at Solo.io. Collaborating with teams to enhance Solo.io's digital presence and pipeline.
Responsibilities:
- Plan, build, and optimize paid campaigns across Google Search, Google ProMax, LinkedIn Ads, and retargeting platforms.
- Manage keyword strategy, bidding, creative iteration, A/B testing, audience targeting, and campaign performance.
- Coordinate closely with Growth and PMM to support product launches, webinars, events, and OSS initiatives.
- Improve landing page and conversion performance through iterative testing and data-driven optimization.
- Own on-page and technical SEO improvements across Solo.io content.
- Conduct keyword research, search intent analysis, and competitive SEO insights across cloud and AI topics.
- Optimize page structure, metadata, H1/H2 hierarchy, URL structure, internal linking, and schema (if needed).
- Monitor SEO health using Google Search Console, GA4, and other tools, and recommend improvement paths.
- Update and maintain pages on Solo.io using Webflow, including new sections, layout refinement, CMS edits, metadata, CTAs, and forms.
- Implement light HTML/CSS modifications for styling or functional tweaks.
- Ensure responsive design, page speed, accessibility compliance, and tracking accuracy.
- Partner with Engineering for deeper Webflow or front-end issues.
- Prepare content, structural updates, and metadata changes for OSS microsites.
- Ensure consistency across Solo.io and OSS ecosystem assets.
- Aggregate technical content from PMM, Engineering, Field Marketing, and OSS contributors and translate into structured digital components.
- Maintain organized content systems and reusable modules for paid campaigns and SEO opportunities.
- Support the creation and maintenance of landing pages, webinar/event pages, and resource hubs.
- Apply GA4 tagging, event tracking, and UTM standards across campaigns and Webflow pages.
- Track and analyze performance across paid, organic, and web channels; identify root causes and optimization opportunities.
- Recommend and support A/B tests across ads, landing pages, and digital experiences.
Requirements:
- 3 - 6+ years of hands-on experience in performance marketing, PPC, SEO, or digital marketing (B2B SaaS preferred).
- Strong experience running Google Ads (Search, Display, Video) and LinkedIn Ads.
- Solid understanding of SEO fundamentals: metadata, on-page optimization, keyword research, URL strategy, link structure.
- Proficiency with Webflow for website updates and light development (HTML/CSS familiarity preferred).
- Strong analytical skills using GA4, GSC, Ads Manager dashboards, and related tools.
- Experience in cloud-native, networking, developer tooling, or AI/ML is a plus, but curiosity and technical aptitude matter most.
- Ability to travel on occasion within the US and internationally to participate in team meetings and company events
Benefits:
- What you’ll love about Solo.
- At Solo, our culture is all about hiring great people, creating a fun and fast-paced work culture, and letting our teams work with our customers to successfully solve their challenges.
- Solo works collaboratively with our customers, partners and open source communities to deliver technology innovation, technology solutions, architectural best-practices, and hands-on education.
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