Portfolio & Revenue Strategy Analyst
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Job Description
Analista de Portfolio & Revenue Strategy structuring customer retention and revenue growth strategies in the financial ecosystem at Grupo REAL.
Responsibilities:
- Structure segmentation and clustering of the customer base;
- Define performance, propensity, profitability and risk cohorts;
- Create commercial and financial prioritization models;
- Develop lifecycle strategy for the customer portfolio;
- Identify levers to grow TPV (Total Payment Volume) and receivables cession;
- Define monetization strategies by customer profile;
- Maximize LTV and customer retention;
- Build profitability models by customer and cohort;
- Direct commercial activity priorities;
- Define appropriate offers for each customer profile;
- Build activation, retention and win-back (recovery) campaigns;
- Integrate commercial and financial intelligence;
- Turn transactional data into operational strategy;
- Develop performance indicators for the ecosystem;
- Identify expansion and monetization opportunities;
- Establish an analytical view of the financial value chain.
Requirements:
- Strong experience in merchant acquiring, payments, credit or fintechs;
- Track record in portfolio management, growth or monetization;
- High analytical capability;
- Experience with CRM, lifecycle management and segmentation;
- Experience in digital financial ecosystems;
- Strong strategic and commercial mindset;
- Hands-on, results-oriented profile.
Benefits:
- Rede Cultural Real project
- Support for undergraduate and postgraduate studies
- Online and in-person training
- Special day off on your birthday
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