Product Marketing Director
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Job Description
Product Marketing Director responsible for executing product marketing strategies and driving growth for Equip’s clinical products and services. Leading market research and go-to-market efforts for new and existing products.
Responsibilities:
- Independently scope and lead primary market research to build understanding of segment-specific pain points.
- Serve as a marketing expert on Equip's product storytelling.
- Educate internal teams on new product features and benefits.
- Collaborate closely with teams to develop and support the go-to-market strategy.
- Lead the creation of marketing campaigns and content across different audience segments.
- Oversee the systematic collection and integration of market feedback.
- Educate and align stakeholders on marketing strategies and performance metrics.
Requirements:
- 8+ years experience in product marketing or go-to-market roles.
- Experience setting and executing go-to-market launch strategies for B2B and B2C audiences.
- Familiarity with the healthcare industry, including providers, payers, patients is required.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Deep understanding of end-to-end marketing strategy.
- Strong primary and secondary research skills.
- Ability to work effectively with senior stakeholders.
- Excellent written and verbal communication skills.
Benefits:
- Employees receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor.
- Diversity, Equity, Inclusion and Belonging initiatives woven into the organizational culture.
- Accessible hiring process with reasonable accommodation guidance.
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