Product Marketing Manager
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Job Description
Product Marketing Manager shaping positioning, messaging, and launches for First Connect’s digital insurance platform. Driving adoption among independent agents and carrier partners.
Responsibilities:
- Define clear, compelling messaging and value propositions for products and features
- Distill product capabilities into differentiated customer-facing narratives aligned with market needs
- Collaborate with Product, Sales, and Support teams to ensure consistent positioning
- Own product and feature launches from planning through execution
- Develop and execute tiered go-to-market playbooks
- Monitor, evaluate, and report go-to-market performance
- Create and maintain product videos, one-pagers, website copy, case studies, and blogs
- Support integrated marketing campaigns with content tailored to audiences and personas
- Develop customer stories and proof points highlighting First Connect’s value
- Equip customer-facing teams with tools, messaging, and training
- Research partner needs through interviews and competitive analysis
Requirements:
- 5+ years of B2B product marketing experience in a start-up environment
- Fintech/Insurtech experience is a plus
- Strong storytelling and copywriting skills with an eye for clarity, tone, and audience fit
- Experience launching products and supporting go-to-market strategies with cross-functional teams
- Solid understanding of the SMB buyer journey
- Experience crafting content for multiple personas and funnel stages
- Excellent communication and project management skills
- High EQ and proven ability to work collaboratively in a fast-paced, high-growth environment
- Bachelor's degree in marketing, business, or communications
Benefits:
- Multiple medical plans to choose from and 100% employer-covered dental; vision plans for team members and their families
- 401(k) retirement plan
- Short- and long-term disability
- Employer-paid life insurance
- Flexible Spending Accounts (FSA) for health and dependent care
- Employee Assistance Program (EAP)
- Work-From-Home equipment provided by the employer
- $85 monthly expense stipend
- Equity compensation eligibility
- Training and internal career growth opportunities
- Flexible Time Off
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