Product Marketing Manager – Healthcare Consulting, Healthcare Technology-Enabled Services
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Job Description
Product Marketing Manager developing and executing strategies for Sellers Dorsey's healthcare consulting and technology solutions. Leading market analysis, product launch, and sales enablement activities.
Responsibilities:
- Develop and Execute Go-to-Market Strategies : Create and manage comprehensive go-to-market plans for new and existing solutions, ensuring alignment with organizational goals and healthcare market dynamics.
- Define launch objectives, timelines, and success metrics in collaboration with product, sales, and marketing teams.
- Craft Clear Product Positioning and Messaging : Translate complex product features into compelling, benefit-driven messaging tailored to the unique needs of healthcare stakeholders, including hospitals, managed care plans, state agencies, and public health organizations.
- Ensure consistent messaging across all channels.
- Lead Product Launches and Market Introductions: Own the cross-functional launch process, coordinating stakeholders across product, marketing, and sales to ensure a successful rollout.
- Develop core launch materials such as value propositions, solution briefs, internal playbooks, and campaign assets.
- Enable and Support Sales Teams: Equip sales and client servicing teams with tools and content to effectively communicate value, differentiate solutions, and drive pipeline growth.
- Deliver training sessions, maintain sales collateral, and respond to field requests with tailored materials.
- Drive Market and Customer Insights : Conduct market research, analyze industry trends, and gather voice-of-customer feedback to inform product strategy, messaging, and campaign planning.
- Develop detailed buyer personas that reflect the priorities, pain points, and decision-making behaviors of key audiences across healthcare segments.
- Monitor competitor positioning and uncover opportunities for meaningful differentiation and innovation.
- Partner Across Teams to Accelerate Growth: Collaborate closely with marketing leadership—including events, communications, and digital marketing teams—to ensure effective execution and optimization of campaigns and initiatives that generate interest, engagement, and growth.
- Align efforts with product development, business goals, and customer needs, while serving as a strategic voice of the customer to guide future offerings.
Requirements:
- Bachelor's Degree in Marketing, Business, Communications, Public Health or a related field required.
- MBA is preferred but not required.
- 5+ years of product marketing, solutions marketing, or related experience in healthcare, health IT, or professional services.
- Strong understanding of the U.S. healthcare landscape.
- Proven success in creating positioning, messaging, and go-to-market strategies.
- Experience launching or contributing to the launch of a technology solution to the market.
- Proven ability to synthesize market research, competitive analysis, and customer feedback into clear, actionable insights that shape strategy and differentiate the brand.
- Strong experience with Microsoft Office and CRM.
- Experience working cross-functionally with product, sales, customer success, and marketing teams.
- Experience effectively engaging with subject-matter experts on complex or nuanced issues and translating emerging themes into relevant messaging and product positioning.
- Excellent written and verbal communication skills, with the ability to translate technical content into customer-focused messaging.
- Experience managing competing priorities.
- Experience with public health payer programs such as Medicaid or Medicare is preferred.
Benefits:
- Eligible to participate in our annual Corporate Incentive Plan (CIP) that can range to up to 10% of annual salary.
- Eligible to enroll in group healthcare plans that offer medical, dental, and vision.
- Insurance plans offering short term disability, long term disability, and basic life.
- Able to enroll in Sellers Dorsey’s 401k plan provided they meet plan requirements.
- Flexible Time Off that allows employees to use what they need.
- 10 paid holidays throughout the calendar year.
- Paid time off for qualifying medical leave.
- Up to 12 weeks of combined paid parental and bonding leave.
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