Product Marketing Manager – PMM
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Job Description
Product Marketing Manager in a remote role at Mercafacil enhancing market positioning and customer engagement strategies across products. Collaborating across teams for effective product launches and customer insights.
Responsibilities:
- Act as a strategic bridge between Product, Marketing, Sales, and Customer Success, ensuring each Mercafacil solution is well positioned in the market, understood by customers, and monetized efficiently.
- Deeply map the food retail sector and its purchasing behavior to translate insights into positioning strategies.
- Lead product and feature launches to ensure real adoption and business impact.
- Create alignment across squads (product, sales, CS, and marketing) on positioning, ICP, messaging, and differentiators.
- Increase activation, usage, and retention rates of Mercafacil products through content, customer journeys, and narratives.
- Develop sales enablement materials and commercial arguments that strengthen the value proposition and shorten the sales cycle.
- Measure the impact of Product Marketing initiatives on adoption, activation, revenue, and retention.
- Build and maintain product and feature positioning, including ICP, personas, key messages, and differentiators.
- Develop and operationalize Go-to-Market strategies for launches (planning → execution → measurement).
- Create sales support materials (pitch decks, battle cards, datasheets, one-pagers).
- Monitor adoption and usage metrics for products, proposing actions to improve activation.
- Conduct market research and analyses of competitors, consumer behavior, and trends in the food retail sector.
- Collaborate with Marketing on acquisition campaigns aligned with product strategy.
- Collect customer feedback and consolidate insights for PMs and GPMs.
Requirements:
- Degree in Marketing, Advertising, Communications, or related fields.
- Knowledge of GTM frameworks (launch levels, incremental launches, adoption strategy).
- Experience with discovery processes and feedback loops with Product and CS teams.
- Understanding of the commercial funnel and customer journey (acquisition → activation → retention).
- Experience creating sales enablement materials (pitches, decks, comparisons, scripts).
- Strong writing skills and the ability to produce clear, compelling content.
- Experience with CRM and customer analytics platforms (Mercafacil, GA4, RD/HubSpot, Power BI).
- Familiarity with communication and messaging methodologies (Value Proposition Design, Jobs to Be Done, Storytelling).
Benefits:
- Sulamérica or Central Nacional Unimed medical coverage depending on predominant region for you and your dependents with no monthly fee, subject to copay for usage.
- Odontoprev dental coverage for you and your dependents with no monthly fee, subject to copay for usage.
- Dasa telemedicine with multiple online consultation options, no referral required and no copay.
- "Meu Doutor" family doctor service available to employees and dependents enrolled in the medical plan.
- Pregnancy program (for employees or dependents), providing a safer and more supported experience during pregnancy, childbirth, and postpartum.
- Free flu vaccine for you and your dependents.
- Prevenar 13 vaccine to protect against 13 types and subtypes of pneumococcal bacteria.
- Life insurance.
- Gympass membership.
- Extended maternity and paternity leave.
- Flexible benefits via the Caju card | Meal/Food Vouchers (VR/VA).
- Birthday-off so you can celebrate your birthday.
- Day-off for moving house.
- Extended honeymoon leave to enjoy your honeymoon in peace!
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