Product Marketing Manager
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Job Description
Product Marketing Manager bridging product and revenue teams for AI-powered market intelligence platform. Developing marketing materials and positioning strategy for luxury brands.
Responsibilities:
- You'll be the bridge between product and revenue teams, translating our AI-powered market intelligence platform into compelling client-facing materials and market positioning.
- Develop core positioning frameworks, value propositions for key buyer personas, taglines, and templated marketing materials for different use cases
- Create comprehensive sales toolkit, including competitive battle cards, FAQs, and demo scripts
- Conduct ongoing competitive analysis, produce differentiation documentation, monitor market and competitor movements, and translate insights into actionable positioning strategies
- Build customer case studies, develop use case narratives across luxury verticals, and produce white papers that establish thought leadership
- Lead product release announcements and feature communications, develop multi-channel activation plans, and ensure consistent messaging from internal teams to market
- Produce product guides and documentation for internal teams and customers, and maintain internal knowledge base
- Manage demo environment configuration, develop standardised demonstration narratives with vertical-specific customisation for watches & jewelry and fashion sectors
Requirements:
- 5+ years B2B product marketing experience in a start-up, preferably SaaS or data/analytics platforms
- Proven track record in creating sales enablement materials that drive conversions
- Strong storytelling and positioning skills — can simplify complex products for business audiences
- Experience working across time zones with distributed teams
- Self-starter who can build from scratch with limited direction
- Strong English communication skills (written and verbal)
Benefits:
- Remote-friendly role with international team collaboration across Switzerland, the UK, Singapore, and China
- Direct exposure to senior leadership — no layers of middle management
- Opportunity to grow with a platform that's scaling across the luxury industry
- Annual learning & development budget
- Flexible PTO policy
- Opportunity to shape product marketing function from ground up
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