Product Marketing Manager
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Job Description
Product Marketing Manager at Aveni shaping AI-driven solutions for financial institutions. Leading go-to-market strategies and collaborations with Product, Sales, and Customer Success teams.
Responsibilities:
- Own and evolve Aveni’s category and product narrative across Assurance, Agent Assurance, Unified Assurance Platform and Machine Line of Defence™.
- Lead go-to-market strategies for new products, major feature releases and enhancements.
- Develop and maintain product launch playbooks, ensuring launches are consistent, scalable and commercially effective.
- Define and own messaging and positioning, ensuring clarity and differentiation across all channels.
- Partner closely with Product, Sales and Customer Success to drive adoption, pipeline and revenue impact.
- Lead pricing and packaging discussions to maximise customer value and competitive positioning.
- Design and execute targeted product marketing campaigns to drive awareness and demand.
- Create and oversee high-quality sales and marketing assets including decks, case studies, white papers and explainers.
- Enable Sales, Customer Success and Partners with messaging, competitive intelligence and training.
- Develop thought leadership showcasing Aveni’s expertise in AI, compliance and financial services.
- Engage directly with customers through meetings, demos and Proof of Value sessions to inform positioning.
- Represent Aveni at industry events, webinars and panels.
- Own market and competitor insight, feeding learnings back into Product and commercial strategy.
- Track and analyse performance of GTM initiatives, using data to continuously improve.
Requirements:
- Proven experience in Product Marketing or a closely related role within B2B SaaS.
- Experience delivering go-to-market strategies for complex or technical products.
- Strong written and verbal communication skills, with a track record of developing product positioning and customer-facing content.
- Experience working cross-functionally with Product, Sales and Customer Success teams.
- Ability to translate technical features into clear business and customer value.
Benefits:
- Remote-first working across the UK.
- Work abroad policy for when you want a change of scenery.
- Co-working spaces available if you want an office buzz sometimes.
- 34 days holiday (including flexible bank holidays) and your birthday off.
- Company-wide off-sites (yes, karaoke may happen).
- Optional Personal Development Plan.
- Flexible benefits platform: you choose the benefits that matter most to you (not the company).
- Protection essentials, because we know they matter - Life Insurance, Income protection, critical illness cover, Pension (up to 5% matched employer contribution and optional increased contributions).
- Private health- and dental care for your peace of mind.
- Potential share options, have a stake in what you’re building.
- Enhanced family leave.
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