Product Marketing Manager
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Job Description
Product Marketing Manager responsible for Claro's technology marketing strategies across cybersecurity, AI, cloud, and IoT. Collaborating cross-functionally to drive solution adoption and revenue growth.
Responsibilities:
- Define clear, differentiated positioning and messaging for Claro’s technology solutions.
- Translate technical features into value‑based narratives tailored to specific industries, personas, and customer pain points.
- Ensure consistent messaging across all marketing, sales, and product touchpoints.
- Build and execute launch strategies for new solutions and major enhancements.
- Identify target segments, key use cases, competitive considerations, and success metrics for each launch.
- Create high‑impact assets—including datasheets, whitepapers, case studies, web copy, and POVs.
- Collaborate with direct and channel sales teams to provide the tools and resources they need to sell our products effectively.
- Monitor industry trends, competitive shifts, customer needs, and emerging technologies.
- Support demand generation activities by contributing to the development of marketing campaigns, lead generation programs, and customer acquisition initiatives.
- Work closely with cross-functional teams, including product management, engineering, sales, and customer success.
- Recommend pricing for the products/solutions, promotional activities, and launch offers.
- Represent the ideal customer profile in business decisions and identify opportunities/risks for marketing strategy and product innovation based on customer needs.
- Develop deep expertise in Claro’s products, customer needs, industries, and expected business outcomes.
Requirements:
- A bachelor's Degree in marketing, business, or a related field is required
- Master's Degree MBA Preferred
- 7-9 years of experience in product marketing, preferably in the AI, managed IT services, cybersecurity, and/or cloud technology industry, required
- 4-6 years of experience with digital marketing platforms, CRM systems, and marketing automation tools is an advantage, required
- 4-6 years of Product development and cross-functional engineering processes experience preferred
- Excellent written and verbal communication skills, including writing and proofreading.
- Ability to clearly communicate information effectively and persuasively.
- Ability to read and interpret documents.
- Certified Product Marketing Manager (CPMM)-AIPMM
Benefits:
- Professional development
- A culture that celebrates success and diversity
- Medical, Dental, Vision
- 16 Holidays
- 15 days PTO
- 7 sick days
- 401k with a match
- tuition reimbursement
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