Product Marketing Manager
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Job Description
Product Marketing Manager at Pearson leading go-to-market strategies for innovative learning solutions. Collaborating with cross-functional teams to drive product positioning and performance insights.
Responsibilities:
- Serve as the subject matter expert for products within your solution category, developing sharp positioning and audience-specific messaging that clearly differentiates Pearson.
- Partner with Global Marketing Managers to integrate your products into broader marketing programs that drive demand, engagement, and pipeline.
- Collaborate closely with Product, Sales, Customer Support, and cross-functional teams to ensure aligned messaging, continuous feedback loops, and consistent market presence.
- Equip sellers, resellers, and channel partners with high-impact sales enablement tools such as value narratives, case studies, pitch decks, and product one-pagers.
- Develop and maintain a library of product marketing assets used across channels and teams.
- Leverage analytics to assess performance, uncover insights, and optimize messaging and materials.
- Monitor market trends, buyer behavior shifts, emerging technologies, and competitor moves to inform future GTM strategies.
Requirements:
- 8+ years of product marketing experience within a global organization.
- Proven experience developing and executing GTM plans for B2B or enterprise solutions.
- Strong project management skills with the ability to drive cross-functional alignment and deliver high-quality work on time.
- Analytical mindset with experience measuring performance, tracking ROI, and using data to optimize outcomes.
- Experience managing budgets and optimizing investments across marketing channels.
Benefits:
- This position is eligible to participate in an annual incentive program
- Information on benefits offered is here
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