Recruitment Marketing Manager
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Job Description
Recruitment Marketing Manager leading data-driven employer-brand and talent-attraction campaigns for ManpowerGroup Talent Solutions. Advising global clients, managing campaigns, budgets, analytics, and stakeholder partnerships.
Responsibilities:
- Develop and lead recruitment marketing strategies aligned to RPO client workforce planning and talent acquisition goals
- Consult with clients and internal stakeholders to identify attraction challenges and recommend solutions
- Advise on recruitment marketing trends, candidate behavior, media channels, and employer branding best practices
- Translate hiring objectives into scalable attraction strategies across talent segments, geographies, and business functions
- Build relationships with clients, hiring leaders, recruiters, and cross-functional partners
- Contribute to Annual Business Reviews and Quarterly Business Reviews and present recruitment marketing performance
- Lead stakeholder discussions and presentations, translating complex data into actionable recommendations
- Collaborate with Talent Acquisition and client marketing/communications teams
- Lead end-to-end recruitment marketing and advertising initiatives from strategy through execution, optimization, and reporting
- Manage multiple campaigns and projects simultaneously
- Recommend and implement social media, search marketing, programmatic, display, video/streaming, talent pool engagement, and employer branding campaigns
- Partner with creative and media teams on candidate attraction content and messaging
- Manage and optimize recruitment marketing investments, campaign spend, resource allocation, budgets, and performance reporting
- Support knowledge sharing, process improvement, innovation projects, capability development, and sales pursuits
- Stay current on recruitment marketing technologies, media trends, digital tools, and talent attraction strategies
- Evaluate new channels and approaches and support automation and digital transformation initiatives
Requirements:
- Bachelor’s degree or equivalent; 3+ years of experience in recruitment marketing, talent attraction, employer branding, digital marketing, talent acquisition, or related fields
- Experience developing and executing multi-channel recruitment marketing campaigns
- Strong stakeholder management, consulting, and client relationship skills
- Experience interpreting data, analytics, and labor market insights to drive decision-making
- Exceptional communication, presentation, and project management capabilities
- Ability to manage multiple priorities and projects in a fast-paced, global environment
- Up to 10% travel or as required
- Preferred: 3+ years of marketing experience supporting multiple countries, regions, or global client portfolios
- Preferred: Knowledge of recruitment technologies, CRM platforms, ATS ecosystems, and digital advertising tools
- Preferred: Certifications such as Google Ads, Google Analytics, Meta Blueprint, or equivalent digital marketing certifications
- Preferred: Experience managing recruitment marketing budgets and media investments
- Preferred: Additional language capabilities
Benefits:
- Access to learning, development, and coaching
- Collaborative and inclusive environment
- Opportunities to grow, contribute, and build sustainable careers
- Global reach and local expertise
- Up to 10% travel or as required
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