Sales Development Representative – SDR
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Job Description
Sales Development Representative building Bridgeway’s outbound lead generation function. Executing scripted outreach, CRM processes, and qualified opportunity handoffs for a benefits technology company.
Responsibilities:
- Establish and execute a repeatable lead generation process
- Execute list pull, research, calls, email follow-up, and CRM logging for assigned prospects
- Make 60–80 outbound calls per day using the approved call script
- Conduct multi-touch cadences using calls, email, and LinkedIn
- Qualify inbound marketing leads and route sales-ready opportunities to Account Executives within 24 hours
- Research target accounts and contacts to personalize outreach
- Follow call scripts and use approved rebuttals
- Participate in weekly recorded call review sessions scored by sales leadership
- Complete certification for new script versions within 5 business days
- Log every interaction in HubSpot immediately
- Maintain a 95%+ CRM field completion rate and resolve flagged records within 48 hours
- Surface data anomalies to Sales Operations
- Contribute to weekly pipeline data reviews
- Collaborate with Account Executives on prioritization and handoff quality
- Participate in weekly AE-SDR syncs
- Share objection patterns and market intelligence
- Meet and exceed monthly quotas for qualified meetings and sales-qualified opportunities
Requirements:
- 1–3 years of experience in a sales, business development, or high-volume customer-facing role (SDR/BDR experience strongly preferred)
- Comfortable being first and operating without peer SDRs to benchmark against
- Demonstrated ability to follow a structured process consistently
- Excellent verbal communication skills and ability to handle objections using approved rebuttals
- Strong CRM discipline, including logging calls, contacts, and dispositions in real time
- Comfort with high call volume and sustaining energy and script adherence through a full calling block
- Constructive feedback orientation and ability to translate process observations into concrete suggestions
- Detail-oriented approach to catch and recover from errors
- Familiarity with sales engagement platforms such as Outreach, Salesloft, or Apollo is strongly preferred
- Familiarity with call recording tools such as Gong or Chorus is strongly preferred
Benefits:
- Minimal overnight travel
- Equal Opportunity Employer
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