Senior Account Based Marketing Manager
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Job Description
Senior ABM Manager executing account-based marketing strategies for Zocks, an AI-based financial services platform. Driving enterprise adoption and managing multi-channel outreach programs.
Responsibilities:
- Own the end-to-end execution of ABM programs across Zocks’ enterprise accounts, driving advisor adoption and meetings booked in partnership with the Demand Gen team.
- Drive advisor adoption through coordinated, multi-channel outbound campaigns, personalized messaging, and structured launch/relaunch programs.
- Maintain the ABM schedule and calendar to ensure enterprise launches and relaunches stay on track.
- Drive cross-functional alignment across Sales, Product Marketing, and Demand Gen, ensuring launch tasks, timelines, and deliverables remain on schedule — and holding stakeholders accountable when needed.
- Partner with Sales, Account Executives, and Account Managers to determine outreach eligibility, coordinate enterprise rollouts, and resolve blockers.
- Standardize repeatable ABM playbooks, messaging frameworks, templates, and campaign assets that ensure quality and consistency across all outbound motions.
- Track adoption metrics and campaign performance across enterprise accounts; surface insights, risks, and opportunities for optimization.
- Align ABM campaigns with Product Marketing to ensure messaging, positioning, and product capabilities are accurately reflected in outbound programs.
Requirements:
- 5+ years of experience in B2B SaaS marketing, ABM, demand gen, or enterprise GTM roles.
- Demonstrated ability to thrive in a fast-paced, agile environment and manage complex projects with multiple stakeholders.
- Experience working cross-functionally with Sales, Product Marketing, and Demand Gen teams; experience in a global organization is a plus.
- Exceptional organizational and project management skills, with the ability to manage multiple accounts and timelines simultaneously.
- A sharp eye for quality and detail across campaigns, messaging, and outbound communications.
- Experience in financial services or fintech is a plus; familiarity with Salesforce preferred.
Benefits:
- Employee equity program
- Premium Health, Dental, and Vision Insurance
- 401(k) plan
- Generous PTO
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