Senior Alliance & Industry Product Marketing Manager
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Job Description
Senior Alliance & Industry Product Marketing Manager at Nerdio developing go-to-market strategies for technology partnerships. Building industry-specific messaging frameworks for key alliance partnerships.
Responsibilities:
- In partnership with product, build out and own our Tech Alliance Program, which sits atop the Window Cloud ecosystem.
- Develop and own positioning, messaging, and content for Nerdio's key alliance partnerships.
- Build and maintain industry vertical messaging frameworks for Nerdio's highest-priority segments, including Healthcare, Financial Services, Manufacturing, and Public Sector.
- Produce high-quality PMM deliverables — including case studies, solution briefs, battle cards, industry-specific landing pages, pitch decks, and ROI tools — tailored to alliance and vertical audiences.
- Support go-to-market readiness for new integrations and partnerships, ensuring internal alignment and external visibility.
- Partner with partner marketing team to translate GTM strategies for our Alliance partners into campaigns demand gen activations, ensuring messaging and content assets are aligned to target audience buying journeys.
- Gather and synthesize customer, partner, and market insights to continuously refine alliance and vertical positioning.
- Represent Nerdio at alliance events, partner briefings, and industry conferences as a credible spokesperson.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 6+ years of product marketing experience in B2B technology, with demonstrated expertise in alliance or partner marketing and/or industry vertical GTM.
- Deep knowledge of the Microsoft ecosystem — including Azure, AVD, Windows 365, and/or Intune — strongly preferred.
- Proven ability to develop and execute positioning and messaging frameworks that resonate with technical and business buyers.
- Strong writing and content development skills across PMM formats — solution briefs, pitch decks, battle cards, and campaign copy.
- Experience working cross-functionally with alliance, sales, and demand gen teams in a fast-paced environment.
- Strong analytical and market research skills; ability to synthesize competitive, customer, and market intelligence into clear strategic recommendations.
- Comfort with and willingness to use AI tools to maximize impact and efficiency.
Benefits:
- Competitive Base and Incentive Plan
- Stock Options
- Health and Welfare Plans*
- Life and Disability Plans*
- Retirement Plan*
- Unlimited Flexible Paid Time Off, including your birthday off!
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