Product Marketing Manager
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Job Description
Product Marketing Manager at Merkle Science focusing on market strategies for blockchain solutions. Responsible for establishing the brand in the US market and creating sales tools for customer engagement.
Responsibilities:
- Establish Merkle Science as a thought leader in the US market
- Enable the sales team to meet revenue targets
- Identify core value proposition and differentiators
- Create a strategy to communicate at scale to potential customers
- Lead strategy for US market expansion
- Communicate value proposition and differentiators across multiple channels
- Create sales tools and content (case studies, videos, website copy, blog posts)
- Collaborate with cross-functional teams for market research, user testing, and interviews
- Coordinate with product management and engineering teams to establish go-to-market strategy
- Establish and iterate on go-to-market strategy to reach revenue targets
- Manage own team of designers and marketers
Requirements:
- Fluent in English
- At least 2-4 years of prior marketing / product experience
- Prior startup experience or experience at a boutique firm is a big plus
- Previous compliance/finance/blockchain experience is a big plus
- Experience in analytical problem solving and quantitative analysis, including development of dashboards and reporting tools
- Ability to lead analyses, track metrics, build strategic insights and find creative ways to optimize performance
- Ability to work in a fast-changing, cross-functional environment, while maintaining an entrepreneurial approach and building rapport with ease
- Ability to take complex topics and create compelling narratives for different audiences
- Excellent project management and stakeholder management skills
- Excellent spoken, written, and presentation communication skills
Benefits:
- Excellent health insurance
- Flexible time off
- Learning & development initiatives
- Work/life balance initiatives
- Team-building sessions
- Discussions around mental health
- Generous equity
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