Product Marketing Director
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Job Description
Product Marketing Director driving growth and market impact for NWEA MAP Growth products. Collaborating cross-functionally to enable sales and create compelling messaging.
Responsibilities:
- Drive Go-to-Market Strategy & Execution
- Collaborate on go-to-market plans.
- Develop clear, differentiated positioning and messaging grounded in customer needs.
- Lead marketing support for relevant product launches, releases, and updates.
- Partner cross-functionally to execute integrated campaigns and initiatives.
- Enable Sales & Drive Revenue
- Create compelling sales enablement materials (presentations, collateral, tools).
- Equip sales teams with messaging, competitive insights, and training.
- Support pipeline growth and retention through effective marketing assets and programs.
- Develop Customer-Centered Messaging & Content
- Translate market, customer, and product insights into clear, impactful messaging.
- Create high-quality content that supports demand generation and thought leadership.
- Ensure consistency and clarity of messaging across channels and teams.
- Collaborate Cross-Functionally
- Partner closely with Product Management, Sales, Sales Enablement, and Marketing teams.
- Contribute to competitive intelligence and market insights.
- Support field marketing efforts with adaptable, regionally relevant messaging.
Requirements:
- 6–10 years of B2B product marketing experience (preferably in education or SaaS)
- Experience owning or contributing to go-to-market strategy and execution.
- Strong writing and storytelling skills, with the ability to translate complex ideas into clear, compelling messaging.
- Experience creating sales enablement assets and supporting revenue teams.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Collaborative mindset with the ability to influence without authority.
- Understanding of K–12 education landscape is a plus.
- Bachelor’s degree required.
- Travel approximately 3-4 times/year.
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