Senior Brand Planning Manager
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Job Description
Senior Manager of Brand Planning at HOKA delivering the best product through strategic insights and guidance. Leading financial planning and aligning cross-functional teams for brand success.
Responsibilities:
- Lead development of the 5-Year Brand Plan across fiscal years, seasons, categories, and key franchises
- Align plans with brand strategy, product lifecycle, and financial targets
- Partner with Brand Leadership, Finance, and Merchandising to drive alignment and clarity on long-term priorities
- Develop seasonal financial plans that ladder to long-term targets and KPIs
- Provide strategic guidance on SKU productivity, assortment architecture, and lifecycle management
- Support S&OP processes with clear reporting and actionable insights
- Deliver executive-level insights on risks, opportunities, and performance trends
- Influence and align cross-functional teams across Product, Merchandising, Finance, and Marketing
Requirements:
- Bachelor’s degree or equivalent experience
- 6+ years of experience across strategic planning, merchandising, consulting, category management, or product operations
- Experience in consumer products industries (footwear, apparel, sporting goods, or related)
- Proven ability to influence senior leaders and drive cross-functional initiatives
- Deep understanding of financial planning, KPIs, and merchandise planning concepts
- Strong proficiency in Excel and PowerPoint; experience with Tableau or data visualization tools preferred.
Benefits:
- Competitive Pay and Bonuses
- Financial Planning and wellbeing
- Time away from work
- Extras, discounts and perks
- Growth and Development
- Health and Wellness
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