Senior Business Analyst – RevOps Mkt
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Job Description
Senior Business Analyst focusing on strategic initiatives and operational efficiency in RevOps at RD Station. Utilizing data and AI for performance analysis and marketing optimization.
Responsibilities:
- Acompanhar e analisar a performance do negócio, com foco em eficiência operacional e evolução contínua, incluindo também análise de performance de marketing, funil de aquisição, CAC, LTV e ROI de campanhas;
- Desenvolver análises profundas com grande volume de dados, gerando insights estratégicos, com aplicação de ferramentas de IA para exploração de dados, geração de insights e automação de análises recorrentes;
- Apoiar o planejamento e acompanhamento do business plan;
- Construir relatórios executivos (semanais, mensais e trimestrais) para suporte à liderança, incluindo dashboards de performance de marketing, growth e receita;
- Atuar no desdobramento e acompanhamento de metas junto às áreas com interface direta com Marketing e Growth para acompanhamento de metas de geração de demanda e conversão de funil;
- Liderar e apoiar iniciativas de melhoria de performance e otimização de processos, incluindo otimizações em campanhas, jornada de marketing e eficiência de aquisição;
- Atuar em projetos interdepartamentais, garantindo alinhamento e execução consistente, especialmente com Marketing, Sales, Growth e Produto;
- Estruturar e acompanhar rotinas de performance da operação, garantindo previsibilidade e qualidade na operação, com visão integrada de funil completo (Marketing + Vendas + Receita).
Requirements:
- Experiência sólida com análise de negócios, dados ou consultoria, atuando em projetos estratégicos e interdisciplinares, com forte atuação também em Marketing Analytics, Growth Marketing ou Marketing Operations;
- Experiência com métricas e modelos de negócio SaaS, incluindo métricas de marketing como CAC, LTV, MQL, SQL e funil de conversão;
- Vivência com ferramentas de BI (Power BI, Looker, etc.);
- Conhecimento em SQL, Salesforce, Jira e familiaridade com stack de marketing (CRM, automação de marketing, ferramentas de attribution);
- Forte capacidade analítica, com domínio de KPIs, modelagem de negócio e raciocínio lógico, incluindo métricas de performance de marketing e growth;
- Perfil com viés de melhoria contínua (PDCA, planos de ação, acompanhamento de performance);
- Habilidade de comunicação e síntese, conseguindo adaptar o discurso para diferentes níveis da organização;
- Capacidade de atuar próximo da operação, com visão crítica e senso de prioridade, especialmente em contextos de marketing e geração de demanda;
- Perfil mais maduro, com autonomia e repertório para lidar com cenários mais complexos, com vivência em ambientes de marketing orientados a dados e experimentação;
- Organização, proatividade e senso de dono para tocar iniciativas de ponta a ponta, com capacidade de usar dados e IA como alavancas de produtividade e decisão.
Benefits:
- Bem-Estar Integral: Cuidamos de quem faz a evolução acontecer. Buscamos o bem-estar integral de cada pessoa colaboradora, por meio de ações e benefícios que viabilizam recursos de autocuidado através de 5 pilares: Emocional, Financeiro, Físico, Ocupacional e Social.
- Pluralidade e Pertencimento: A diversidade é o que nos torna potentes. Promovemos a inclusão e o pertencimento de forma ativa, garantindo que a TOTVS seja um lugar onde você pode ser quem você é.
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