Senior Community Strategist – Gaming, Chinese
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Job Description
Senior Community Strategist working remotely for gaming industry focusing on Chinese community engagement. Leading strategic development for Chinese market community initiatives with a UK team.
Responsibilities:
- Liderar la culturalización de nuestra actual estrategia comunitaria global para el mercado chino
- Definir una propuesta de valor centrada en China para la comunidad
- Identificar segmentos clave de la audiencia
- Desarrollar una estrategia nativa para plataformas como Bilibili, Weibo, Douyin, etc.
- Identificar los roles de los creadores y validación social en China
- Asegurarse de que todo el contenido y mensaje sea no sólo localizado, sino culturalmente relevante
Requirements:
- 1-2 años de experiencia como estratega senior o más
- Buen entendimiento de los principios y marcos estratégicos básicos
- Capacidad para equilibrar el análisis basado en datos y la estrategia creativa
- Fuerte conocimiento de análisis social y web (nativo y a través de herramientas)
- Alta numeración y comodidad con datos numéricos
- Excelentes habilidades de comunicación escrita y oral
- Alto nivel de autosuficiencia y organización
- Pasión por el marketing
- Buen conocimiento de estrategia social/comunidad
Benefits:
- Flexibilidad laboral
- Equilibrio entre trabajo y vida personal
- Cultura de empresa divertida, amigable, diversa e inclusiva
- Oportunidades de desarrollo profesional
- Proyectos emocionantes con marcas globales
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