Senior Director, Demand Generation
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Job Description
Senior Director driving global demand generation and pipeline growth for Iterable's customer engagement platform. Leading marketing strategies and collaborations with cross-functional teams to achieve business goals.
Responsibilities:
- Own global demand strategy and outcomes
- Define and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM priorities
- Translate revenue goals into clear, measurable demand plans, forecasts, and operating metrics
- Partner with Sales to ensure pipeline planning, forecast credibility, and account coverage
- Lead key demand channels and programs
- Design flagship, regional, and executive programs that accelerate enterprise deal velocity
- Drive always-on and moment-based campaigns across multiple channels
- Own global paid strategy across holistic search (SEM/SEO), social, display, and emerging channels
- Develop scalable virtual programs that generate qualified pipeline and amplify thought leadership
- Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps
- Communicate pipeline results, insights, and tradeoffs clearly to executive leadership
- Lead, coach, and scale a global team across multiple demand functions
Requirements:
- 10–15+ years in B2B SaaS demand generation, growth, or revenue marketing roles
- Proven track record of owning pipeline in mid-market and enterprise contexts
- Deep experience across field marketing, ABM, integrated campaigns, and paid media
- Strong operational mindset, comfortable with forecasting, attribution, and performance metrics
- Credibility with Sales leadership and experience building high-trust sales-marketing partnerships
- Demonstrated ability to invent creative programs that break through competitive noise
- Experience leading and scaling global teams
- Clear, executive-level communicator capable of simplifying complex tradeoffs
Benefits:
- Paid parental leave
- Competitive salaries, meaningful equity, & 401(k) plan
- Medical, dental, vision, & life insurance
- Balance Days (additional paid holidays)
- Fertility & Adoption Assistance
- Paid Sabbatical
- Flexible PTO
- Monthly Employee Wellness allowance
- Monthly Professional Development allowance
- Pre-tax commuter benefits
- Complete laptop workstation
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