Senior Director, Influencer, Affiliate, Partnerships
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Job Description
Senior Director of Influencer, Affiliate & Partnerships for a D2C nutritional products company. Leading growth strategy through partnerships with creators, publishers, and strategic partners.
Responsibilities:
- Develop and execute the overall strategy for influencer marketing, affiliate marketing, and strategic partnerships aligned with company growth objectives
- Set clear KPIs and performance targets, and regularly report on channel performance to executive leadership
- Build and scale a best-in-class influencer marketing program spanning nano, micro, and macro influencers
- Oversee and optimize the affiliate program across content publishers, creators and emerging channels/partners
- Identify, negotiate, and execute strategic creator and celebrity partnerships that expand brand reach and drive incremental revenue
- Collaborate with content team to maintain brand consistency across all partner touchpoints
Requirements:
- **Position Responsibilities:**
- Develop and execute the overall strategy for influencer marketing, affiliate marketing, and strategic partnerships aligned with company growth objectives
- Set clear KPIs and performance targets, and regularly report on channel performance to executive leadership
- Build and scale a best-in-class influencer marketing program spanning nano, micro, and macro influencers
- Oversee and optimize the affiliate program across content publishers, creators and emerging channels/partners
- Identify, negotiate, and execute strategic creator and celebrity partnerships that expand brand reach and drive incremental revenue
- Collaborate with content team to maintain brand consistency across all partner touchpoints
- **Basic Qualifications:**
- 8-12+ years of experience in influencer marketing, affiliate marketing, partnerships, or related growth marketing roles
- Deep understanding of the influencer landscape, affiliate ecosystem, and partnership models across industries
- Proven track record of building and scaling partnership programs at a D2C brand, ideally through hypergrowth phases
- Strong analytical skills with experience using data to drive strategy and optimize performance
- 4+ years in a leadership role managing teams and budgets
- ****Preferred Skills:**
- Exceptional relationship-building and negotiation skills
- Strong business acumen with understanding of unit economics and growth metrics
- Data-driven decision maker comfortable with analytics platforms and performance marketing tools
- Excellent communication and presentation skills, able to influence at all levels of the organization
- Creative problem-solver who can navigate ambiguity and find innovative solutions
- Strong project management capabilities with ability to manage multiple priorities simultaneously
Benefits:
- **Salary Range: $200-265k**
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