Senior Director of Demand Generation
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Job Description
Lead Demand Generation strategy in a fast-growing global startup focused on cloud storage solutions. Optimize marketing efforts and manage a high-performing team.
Responsibilities:
- Lead and scale our go-to-market efforts in the US and EMEA.
- Optimize existing Demand Gen infrastructure and launch brand new strategies for converting leads.
- Materially improve the efficiency of our go-to-market motion across all buyer personas
- Coach and mentor a high performing team with integrity and transparency
- Manage the Demand Generation budget to ensure maximum return on investment without overages
- Take ownership of the corporate website and content strategy so it’s a driver of high-intent conversions
Requirements:
- Significant experience in B2B demand gen with success in high-growth SaaS and technology markets.
- A healthy mix of Commercial, Mid-Market, and Enterprise sales cycles
- Understanding of LucidLink’s ICPs and buyer personas in IT and Marketing
- Ability to build and lead high-performing teams up to 10 direct reports and managing managers
- Drive demand and velocity at all funnel phases including new lead acquisition, lead maturation and conversion, and opportunity nurturing through a combination of always-on digital programs.
- Can partner with stakeholders to strategize and execute efficient, creative, multi-touch, multi-channel campaigns that take advantage of paid media, content, events, webinars, and more.
- Understands how the metrics fit into the larger business story. Highly capable at performance/ROI tracking and attribution
- Good steward of LucidLink resources with regard to campaigns, events, agencies, etc
- Partners effectively with peers in Sales, Product Marketing, Analytics, Ops, etc
Benefits:
- Unlimited PTO
- Competitive salary
- Stock options
- Full health coverage
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