Senior Lifecycle Campaign Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Manage and optimize lifecycle campaigns for a remote-first data infrastructure company. Collaborate with teams to drive customer engagement and product adoption through innovative marketing strategies.
Responsibilities:
- Own the strategy and execution of lifecycle campaigns across email, in-product messaging, and other channels
- Build and optimize campaigns for key lifecycle stages: onboarding, activation, engagement, retention, and expansion
- Partner with Product Marketing and Customer Success to translate product value into compelling, timely messaging
- Develop and own our webinar strategy, executing a consistent and scalable webinar series
- Develop and maintain automated nurture programs and triggered campaigns
- Analyze campaign performance and customer behavior to continuously improve results
- Experiment with messaging, timing, and channels to drive measurable improvements in conversion and engagement
Requirements:
- 6+ years of experience in lifecycle, email, or growth marketing (B2B SaaS preferred)
- Strong understanding of customer journeys and lifecycle marketing best practices
- Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo)
- Data-driven mindset with experience analyzing performance and running experiments
- Strong copywriting and messaging skills
- Ability to manage multiple campaigns and priorities in a fast-paced environment
- Comfortable collaborating cross-functionally with marketing, product, sales, and customer success teams
Benefits:
- Flexible PTO and comprehensive family leave
- Fridays off in August 😎
- Fully remote opportunities globally
- Stock options for long-term growth
- Monthly WiFi stipend
- Professional development and educational resources 📚
- Premium insurance options for you and your family (US-based employees)
Similar Jobs
Senior Demand Generation Manager
Build demand generation engine at TopQuadrant, a data solutions company, shaping modern marketing tactics and collaborations for pipeline growth.
Paid Media Coordinator
Paid Media Coordinator supporting direct-response media buying team at Stonehenge Health. Managing data accuracy and insights for high-volume paid media campaigns while collaborating with Media Buyers.
Data Conversion Specialist
ETL Developer designing, developing and implementing scalable data integration workflows for enterprise data solutions. Collaborating with analysts and architects to ensure high data quality.
Performance Marketing Associate
Performance Marketing Associate managing TOF campaigns for a healthcare startup. Collaborating with teams to optimize marketing strategies and improve performance metrics.
VP, Demand Generation
VP of Demand Generation responsible for architecting global demand strategies at EDB. Leading digital marketing efforts to drive pipeline growth and customer acquisition.
Senior Manager, Demand Generation
Senior Manager of Demand Generation architecting and executing growth strategies. Working with a climate tech company focusing on resilient electrical grids and vegetation risks.
Performance Marketing Contractor – Paid Media
Performance Marketing Contractor supporting paid media strategy and execution across various platforms. Collaborating closely with internal teams to optimize and support campaigns for clients.
Senior Performance Marketing Manager
Senior Performance Marketing Manager developing and optimizing paid marketing strategies for a health-focused company. Collaborating with teams to improve campaign performance and ROI management.
Paid Media Specialist
Paid Media Specialist managing Meta Ads campaigns and optimizing WordPress landing pages. Collaborating remotely within a digital marketing team across LATAM regions.
Head of Growth – Performance Marketing
Head of Growth & Performance Marketing leading growth strategy and acquisition channels for Incard. Owning analytics and experimentation to drive business growth.
Google Ads Strategist
Google Ads Strategist leading paid search strategy and performance across Maxwood Furniture’s brand portfolio. Focused on driving revenue efficiency and reducing reliance on external agencies.
Facebook Ads Specialist
Facebook Ads Specialist developing strategies and managing campaigns for US clients from Latin America. Focused on performance-driven results and client communication.
Senior Manager, Acquisition and Demand Generation
Senior Manager, Acquisition and Demand Generation at Buildertrend driving marketing strategies. Leading demand generation efforts to connect builders with tools for efficient business operations.
Technical CRM Campaign Manager
Technical CRM Campaign Manager focusing on CRM campaigns with tools like Salesforce Marketing Cloud. Collaborating on marketing automation projects for leading clients in various sectors.
PPC & Listing Optimization Specialist – Amazon Reseller Focus
PPC & Listing Optimization Specialist driving traffic and improving visibility for a large Amazon catalog. Collaborating within a global team in data-driven reseller strategies.
PPC & Listing Optimization Specialist – Amazon Reseller Focus
Data-driven PPC & Listing Optimization Specialist focused on Amazon reseller strategies. Driving traffic and enhancing sell-through across a large catalog of 2,500+ ASINs.
PPC & Listing Optimization Specialist – Amazon Reseller Focus
PPC & Listing Optimization Specialist improving visibility and sell-through of Amazon catalog items. Focused on managed PPC campaigns, analysis, and optimization strategies.
Associate Campaign Manager
Associate Campaign Manager for ACS CAN managing public education and policy initiatives to reduce tobacco use. Collaborating with teams to execute state-by-state campaigns and story collection strategies.
Senior Demand Generation Manager
Demand Generation Manager at Workday driving global demand programs for pipeline contribution. Leading multi-channel integrated campaigns while collaborating with sales and marketing teams for measurable impact.
Demand Generation Manager
Demand Generation Manager responsible for leading campaigns to drive pipeline growth in B2B SaaS environment. Collaborating with teams for effective campaign execution and tracking results.