Senior Manager, Marketing Operations
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Marketing Operations Manager scaling CRM, data, and AI automation. Improving access to InStride Health’s evidence-based pediatric anxiety and OCD care.
Responsibilities:
- Govern the CRM and connected marketing tools, including data model, automation, permissions, and data quality
- Maintain reliable connections between the CRM, website, analytics tools, and clinical systems
- Set strategy and priorities and drive execution with Marketing, Territory Management, Product, Admissions, Clinical Operations, Data Science, Analytics, and other teams
- Manage and develop the CRM Administrator
- Define the family/provider journey from first contact through application, evaluation, and enrollment
- Partner with data science and analytics on lead scoring, routing, and attribution
- Represent commercial and marketing needs in product and engineering planning
- Build and maintain marketing and sales audiences
- Use AI to identify campaign opportunities, underserved territories, expanded plan coverage, and application drop-off points
- Design automated processes for routing provider interest to territory managers
- Provide payor reporting on utilization, geographic coverage, and referral volume by plan
Requirements:
- 5+ years in CRM systems management OR marketing/revenue operations
- Hands-on experience rebuilding or significantly restructuring a CRM
- Hands-on Zoho CRM experience preferred; equally deep HubSpot or Salesforce experience considered
- Proven experience directly managing people, including hiring, developing, and holding a direct report or team accountable
- Track record of supporting a sales team with measurable gains in efficiency and output
- Real experience using AI and automation to build functioning solutions
- Strong strategic thinking across marketing strategy, systems, and data flows
- Comfort with funnel and conversion analytics
- Familiarity with website lead capture and behavior tracking, including forms, GA4, Segment, or similar
- Strong collaboration skills, high attention to detail, and problem-solving mindset
- Healthcare, behavioral health, or HIPAA-regulated environment experience is a plus but not required
Benefits:
- 401k with match
- Flexible PTO
- Paid holidays
- Paid service days
- 4 week paid sabbatical
- 12 week paid parental leave
- Health benefits starting on your first day
- Fully virtual work from home
- Periodic in-person retreats
Similar Jobs
Marketing Automation Specialist
Marketing Automation Specialist building customer journeys, email, and omnichannel campaigns for Viseven, a global B2B MarTech provider serving Pharma and LifeScience companies.
Marketing Automation Specialist
Marketing Automation Specialist building customer journeys, email, and omnichannel campaigns for Viseven, a global Pharma and Life Sciences MarTech provider. Supporting integrations, testing, monitoring, and campaign reporting.
Marketing Expert – Marketing Operations, AI Agent Environments
Marketing operations expert designing realistic briefs, workflows, and evaluation rubrics for AI-agent training environments. Reviewing agent performance across CRM, automation, analytics, and marketing operations tasks.
Marketing Operations Assistant
Marketing Operations Assistant supporting Azurreo, a global telecommunications and technology services company. Managing data, CRM records, documentation, proofreading, and marketing administrative operations remotely in Syria.
Growth & Marketing Operations Manager
Growth & Marketing Operations Manager optimizing TurFresh’s multi-market marketing performance. Connecting paid media, SEO, CRM and sales outcomes to profitable customer acquisition.
Marketing Operations Administrator
Marketing Operations Administrator supporting Hyland’s enterprise content solutions through marketing technology administration. Managing systems, data, licensing, vendors, and process optimization remotely in Colombia.
Marketing Operations, AI Automation Coordinator
Marketing automation coordinator building AI workflows, dashboards, and campaign operations. Supporting Better’s AI-native home finance platform and Mortgage Advisor marketing.
Marketing Operations Analyst – RevOps
Marketing Operations Analyst measuring campaign attribution and funnel performance for ShareGate's Microsoft 365 migration and governance platform. Turning marketing data into executive decisions and budget priorities.
Marketing Operations Analyst – RevOps
Analyste RevOps marketing optimisant l’attribution et les budgets de ShareGate, logiciel de migration et gouvernance Microsoft 365. Transformant les données HubSpot et HockeyStack en décisions marketing.
Senior Manager, Marketing Operations
Marketing operations leader optimizing lifecycle, attribution, data, and technology. Driving pipeline growth for Fleetio’s fleet-management software platform.
Marketing Automation Specialist, GoHighLevel
Performance Ads Manager driving paid social campaigns and open-day bookings for Huzzle’s global marketing clients. Optimizing funnels, creative, landing pages, and attribution.
Marketing Operations Manager
Marketing Operations Manager building HubSpot architecture, scoring, segmentation and nurture systems for Tangible's private-markets liquidity platform. Connecting engagement signals to Sales action.
GTM Product Manager – Marketing Operations
GTM Product Manager driving marketing operations for Remote’s global employment platform. Leading distributed teams, automation, AI, and strategic growth initiatives.
Marketing Operations Analyst
Marketing Operations Analyst analyzing marketing performance and data quality for Bullhorn’s cloud staffing and recruitment software. Building reports, dashboards, and actionable insights for global marketing teams.
Marketing Operations Analyst
Marketing Operations Analyst tracking marketing and sales performance for Bullhorn’s cloud-based staffing software. Improving data quality, dashboards, reporting, and Demand Generation insights.
Product Marketing Operations Intern
Product Marketing Operations Intern analyzing behavioral data, surveys, and experiments for Sezzle’s fintech shopping platform. Turning Gen Z user insights into actionable product and growth recommendations.
Senior Growth Marketing Manager – Technology
Growth marketing leader owning email, CDP, and omnichannel acquisition for Continu ed, an EdTech company. Driving segmentation, automation, compliance, and revenue-focused analytics.
Marketing Operations Manager
Marketing Operations Manager optimizing reporting, measurement, and AI-enabled insights for Cordance’s B2B SaaS acquisition platform. Partnering across Marketing, Revenue Operations, Finance, and Data Engineering.
Foundation & Marketing Technology Specialist
Marketing technology specialist maintaining Litera Foundation and marketing systems for national law firm BBK. Improving data governance, reporting, training, and user adoption.
Marketing Operations Specialist
Marketing operations specialist executing Marketo and Salesforce campaigns for AlertMedia’s risk intelligence SaaS platform. Improving email, webinar, CRM, automation, attribution, and reporting workflows.