Senior Paid Media Analyst
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Job Description
Senior Media Analyst executing strategic paid media campaigns for clients using various digital platforms. Collaborating with teams to optimize performance and drive results.
Responsibilities:
- Diseñar y desarrollar estrategias de paid media innovadoras y efectivas
- Configurar, lanzar y gestionar campañas en plataformas como Meta Ads, tiktok, Google, Linkedin, x, Bing, DV360
- Monitorear el rendimiento de las campañas de forma diaria y aplicar optimizaciones continuas
- Elaborar informes detallados de rendimiento y presentar resultados a los clientes
- Configurar y utilizar herramientas de medición como Google Analytics 4 (GA4) y Google Tag Manager (GTM)
- Explorar y aplicar herramientas y técnicas de Inteligencia Artificial (IA) para potenciar la eficiencia de las campañas
- Mantenerse al día con las últimas tendencias y mejores prácticas en el ecosistema del paid media
Requirements:
- Experiencia comprobable de al menos 4 años en la gestión de campañas de paid media
- Dominio avanzado de las plataformas digitales y medios directos
- Sólidos conocimientos en Google Analytics 4 (GA4) y Google Tag Manager (GTM)
- Capacidad analítica para interpretar datos, generar insights y tomar decisiones basadas en resultados
- Habilidad para trabajar de forma autónoma y en equipo
- Proactividad, orientación a resultados y atención al detalle
- Conocimientos en Inteligencia Artificial y prompting para paid media (muy valorado)
- Nivel de inglés intermedio/avanzado (no excluyente, pero un plus importante)
Benefits:
- Health insurance
- Professional development
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